Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants
Journal article
Weixi, Liu, Wei, Yue, Hang, Do and Cowling, M 2019. Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants. International Review of Entrepreneurship.
| Authors | Weixi, Liu, Wei, Yue, Hang, Do and Cowling, M |
|---|---|
| Abstract | Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially. |
| Keywords | market entry; firm growth; owner characteristics; competitiveness |
| Year | 2019 |
| Journal | International Review of Entrepreneurship |
| Publisher | Seante Hall Academic Publishing |
| ISSN | 20092822 |
| Web address (URL) | http://hdl.handle.net/10545/624081 |
| hdl:10545/624081 | |
| Publication dates | 31 Mar 2019 |
| Publication process dates | |
| Deposited | 07 Aug 2019, 12:49 |
| Accepted | 22 Mar 2019 |
| Contributors | University of Brighton, Bath Management School and Kingston Business School |
| File | File Access Level Open |
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