Using entropy and AHP-TOPSIS for comprehensive evaluation of internet shopping malls and solution optimality
Journal article
Kumar, Anil, Dash, Manoj Kumar and Seharawat, Ritu 2017. Using entropy and AHP-TOPSIS for comprehensive evaluation of internet shopping malls and solution optimality. International Journal of Business Excellence. https://doi.org/10.1504/IJBEX.2017.082575
| Authors | Kumar, Anil, Dash, Manoj Kumar and Seharawat, Ritu |
|---|---|
| Abstract | Consumers are switching from offline to online to buy everything due to this reason nowadays Internet shopping malls (ISMs) are setting up a very crucial role in the economy. For assessment and ranking are basically a critical work which could be exploitation of Internet shopping malls information resources when consider in a scientific way, there are many methods for the evaluation and ranking of e-commerce sites. Taking into consideration Traffic Rank, Inbound Links, Competition, Speed, and Keyword Statistics, in literature Multi Criteria Decision Making (MCDM) methods are rarely used by the researchers to find the rank of Internet Shopping Malls (ISMs) on the basis of primary/secondary data of these influencing factors. This study, therefore, is unique to narrow down the gap in literature by employing MCDM methods i.e. Entropy and Analytic Hierarchy Process (AHP) to collect the weight of influencing factors and Technique for Order Preference by Similarity to Ideal (TOPSIS) to find the rank of Internet Shopping Malls (ISMs). After finding out the rank of selected criteria, solution optimality needs to be done to find the average ideal solution matrix. Conclusion and managerial implications of the study are also discussed. |
| Keywords | Internet shopping malls (ISMs); Entropy; TOPSIS; Traffic Rank; Inbound Links; Competition |
| Year | 2017 |
| Journal | International Journal of Business Excellence |
| Publisher | Inderscience |
| ISSN | 1756-0047 |
| 1756-0055 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1504/IJBEX.2017.082575 |
| Web address (URL) | http://hdl.handle.net/10545/623350 |
| hdl:10545/623350 | |
| Publication dates | 21 Feb 2017 |
| Publication process dates | |
| Deposited | 23 Jan 2019, 11:28 |
| Accepted | 09 Sep 2015 |
| Rights | Archived with thanks to International Journal of Business Excellence |
| Contributors | University of Derby and Indian Institute of Information Technology and Management, Gwalior, India |
| File | File Access Level Open |
| File |
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