The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok.
Book chapter
Luo, X., Tabassum, N. and Nayak, B. S. 2022. The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 73-91
| Authors | Luo, X., Tabassum, N. and Nayak, B. S. |
|---|---|
| Editors | Nayak, B. S. and Tabassum, N. |
| Abstract | Online shopping has grown exponentially in terms of the number of consumers and degree of enthusiasm from major Internet companies for this market. In practice, retailers are adopting new digital marketing strategies to provide customers with a new and faster shopping experience. |
| Keywords | online shopping ; consumerism ; digital marketing |
| Page range | 73-91 |
| Year | 2022 |
| Book title | Modern Corporations and Strategies at Work |
| Publisher | Springer |
| Place of publication | Singapore |
| Edition | 1 |
| ISBN | 9789811946479 |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-981-19-4648-6_4 |
| Web address (URL) | https://link.springer.com/chapter/10.1007/978-981-19-4648-6_4 |
| Output status | Published |
| Publication dates | |
| Online | 14 Sep 2022 |
| Publication process dates | |
| Accepted | 24 May 2022 |
| Deposited | 23 Sep 2022 |
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