The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok.

Book chapter


Luo, X., Tabassum, N. and Nayak, B. S. 2022. The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 73-91
AuthorsLuo, X., Tabassum, N. and Nayak, B. S.
EditorsNayak, B. S. and Tabassum, N.
Abstract

Online shopping has grown exponentially in terms of the number of consumers and degree of enthusiasm from major Internet companies for this market. In practice, retailers are adopting new digital marketing strategies to provide customers with a new and faster shopping experience.

Keywordsonline shopping ; consumerism ; digital marketing
Page range73-91
Year2022
Book titleModern Corporations and Strategies at Work
PublisherSpringer
Place of publicationSingapore
Edition1
ISBN9789811946479
Digital Object Identifier (DOI)https://doi.org/10.1007/978-981-19-4648-6_4
Web address (URL)https://link.springer.com/chapter/10.1007/978-981-19-4648-6_4
Output statusPublished
Publication dates
Online14 Sep 2022
Publication process dates
Accepted24 May 2022
Deposited23 Sep 2022
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