Naznin Tabassum
| Name | Naznin Tabassum |
|---|---|
| Job title | Senior Lecturer in Strategy and Leadership |
| Research institute | College of Business, Law and Social Sciences |
| ORCID | https://orcid.org/0000-0002-2669-9804 |
Research outputs
“They’re a Girl So Don’t Expect Too Much”: The Marginalisation of Women in Esports Videogames
Lee, A.L. and Lee, G.A. 2025. “They’re a Girl So Don’t Expect Too Much”: The Marginalisation of Women in Esports Videogames. in: Nayak, B.S. and Tabassum, N. (ed.) Impact of Patriarchy and Gender Stereotypes on Working Women: Exploring its Past Present and Future New York Springer. pp. 1-16Modern Corporations and Strategies at Work
Nayak, B. S. and Tabassum, N. (ed.) 2023. Modern Corporations and Strategies at Work. New York Springer.The Google Walkout for Real Change and Corporate Social Responsibility
Vonaskova, B., Tabassum, N. and Nayak, B. S. 2022. The Google Walkout for Real Change and Corporate Social Responsibility. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 113-138The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
Janjua, P. R., Tabassum, N. and Nayak, B. S. 2022. The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 93-111The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok.
Luo, X., Tabassum, N. and Nayak, B. S. 2022. The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 73-91The Internal Organisational Environment in Amazon
Nokilova, M., Tabassum, N. and Nayak, B. S. 2022. The Internal Organisational Environment in Amazon. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 35-71Organisational culture and gender stereotypes in the technology industry: a comparative study of the AMD and Nvidia
Tabassum, N., Høiås, A. E. and Nayak, B. S. 2022. Organisational culture and gender stereotypes in the technology industry: a comparative study of the AMD and Nvidia. in: Nayak, B. S. and Tabassum, N. (ed.) Modern corporations and strategies at work New York Springer.Investigating the Impact of Covid-19 Pandemic on Women Entrepreneurship in Bangladesh
Tabassum, N. 2022. Investigating the Impact of Covid-19 Pandemic on Women Entrepreneurship in Bangladesh. Oxford Women's Leadership Symposium. 08 - 10 Aug 2022Women’s entrepreneurship in Libya: a stakeholder perspective
Tabassum, N. 2022. Women’s entrepreneurship in Libya: a stakeholder perspective. in: Ratten, V., Braga, V. (ed.) Stakeholder entrepreneurship: public and private partnerships New York Springer. pp. 83-91910
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