Naznin Tabassum


NameNaznin Tabassum
Job titleSenior Lecturer in Strategy and Leadership
Research instituteCollege of Business, Law and Social Sciences
ORCIDhttps://orcid.org/0000-0002-2669-9804

Research outputs

Modern Corporations and Strategies at Work

Nayak, B. S. and Tabassum, N. (ed.) 2023. Modern Corporations and Strategies at Work. New York Springer.

The Google Walkout for Real Change and Corporate Social Responsibility

Vonaskova, B., Tabassum, N. and Nayak, B. S. 2022. The Google Walkout for Real Change and Corporate Social Responsibility. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 113-138

The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis

Janjua, P. R., Tabassum, N. and Nayak, B. S. 2022. The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 93-111

The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok.

Luo, X., Tabassum, N. and Nayak, B. S. 2022. The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 73-91

The Internal Organisational Environment in Amazon

Nokilova, M., Tabassum, N. and Nayak, B. S. 2022. The Internal Organisational Environment in Amazon. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 35-71

Organisational culture and gender stereotypes in the technology industry: a comparative study of the AMD and Nvidia

Tabassum, N., Høiås, A. E. and Nayak, B. S. 2022. Organisational culture and gender stereotypes in the technology industry: a comparative study of the AMD and Nvidia. in: Nayak, B. S. and Tabassum, N. (ed.) Modern corporations and strategies at work New York Springer.

Investigating the Impact of Covid-19 Pandemic on Women Entrepreneurship in Bangladesh

Tabassum, N. 2022. Investigating the Impact of Covid-19 Pandemic on Women Entrepreneurship in Bangladesh. Oxford Women's Leadership Symposium. 08 - 10 Aug 2022

Women’s entrepreneurship in Libya: a stakeholder perspective

Tabassum, N. 2022. Women’s entrepreneurship in Libya: a stakeholder perspective. in: Ratten, V., Braga, V. (ed.) Stakeholder entrepreneurship: public and private partnerships New York Springer. pp. 83-91
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