The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
Book chapter
Janjua, P. R., Tabassum, N. and Nayak, B. S. 2022. The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 93-111
| Authors | Janjua, P. R., Tabassum, N. and Nayak, B. S. |
|---|---|
| Editors | Nayak, B. S. and Tabassum, N. |
| Abstract | The entertainment industry has become overly crowded over the past years, with many new entrants attempting to enter this concentrated market. |
| Keywords | entertainment industry ; marketing practices; Walt Disney; Warner media |
| Page range | 93-111 |
| Year | 2022 |
| Book title | Modern Corporations and Strategies at Work |
| Publisher | Springer |
| Place of publication | Singapore |
| Edition | 1 |
| ISBN | 9789811946479 |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-981-19-4648-6_5 |
| Web address (URL) | https://doi.org/10.1007/978-981-19-4648-6_5 |
| Output status | Published |
| Publication dates | |
| Online | 14 Sep 2022 |
| Publication process dates | |
| Accepted | 24 May 2022 |
| Deposited | 23 Sep 2022 |
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https://repository.derby.ac.uk/item/9961y/the-marketing-practices-of-walt-disney-and-warner-media-a-comparative-analysis
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