The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis

Book chapter


Janjua, P. R., Tabassum, N. and Nayak, B. S. 2022. The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. in: Nayak, B. S. and Tabassum, N. (ed.) Modern Corporations and Strategies at Work Singapore Springer. pp. 93-111
AuthorsJanjua, P. R., Tabassum, N. and Nayak, B. S.
EditorsNayak, B. S. and Tabassum, N.
Abstract

The entertainment industry has become overly crowded over the past years, with many new entrants attempting to enter this concentrated market.

Keywordsentertainment industry ; marketing practices; Walt Disney; Warner media
Page range93-111
Year2022
Book titleModern Corporations and Strategies at Work
PublisherSpringer
Place of publicationSingapore
Edition1
ISBN9789811946479
Digital Object Identifier (DOI)https://doi.org/10.1007/978-981-19-4648-6_5
Web address (URL)https://doi.org/10.1007/978-981-19-4648-6_5
Output statusPublished
Publication dates
Online14 Sep 2022
Publication process dates
Accepted24 May 2022
Deposited23 Sep 2022
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