Dynamic Capabilities for CSR Management: Towards Identifying Common Processes

Journal article


He, Q., Qiang Wu and Yanqing Duan 2014. Dynamic Capabilities for CSR Management: Towards Identifying Common Processes. Society and Business Review. Vol 9 (Issue 3), pp. 276-297. https://doi.org/10.1108/sbr-01-2013-0010
AuthorsHe, Q., Qiang Wu and Yanqing Duan
Abstract

Purpose
The objective of this paper is to address the question whether and how firms can follow a standard management process to cope with emerging corporate social responsibility (CSR) challenges? Both researchers and practitioners have paid increasing attention to the question because of the rapidly evolving CSR expectations of stakeholders and the limited diffusion of CSR standardization. The question was addressed by developing a theoretical framework to explain how dynamic capabilities can contribute to effective CSR management.

Design/methodology/approach
Based on 64 world-leading companies’ contemporary CSR reports, we carried out a large-scale content analysis to identify and examine the common organizational processes involved in CSR management and the dynamic capabilities underpinning those management processes.

Findings
Drawing on the dynamic capabilities perspective, we demonstrate how the deployment of three dynamic capabilities for CSR management, namely, scanning, sensing and reconfiguration capabilities can help firms to meet emerging CSR requirements by following a set of common management processes. The findings demonstrate that what is more important in CSR standardization is the identification and development of the underlying dynamic capabilities and the related organizational processes and routines, rather than the detailed operational activities.

Originality/value
Our study is an early attempt to examine the fundamental organizational capabilities and processes involved in CSR management from the dynamic capabilities perspective. Our research findings contribute to CSR standardization literature by providing a new theoretical perspective to better understand the capabilities enabling common CSR management processes.

KeywordsDynamic capabilities ; CSR report; CSR management; Corporate sustainable development
Year2014
JournalSociety and Business Review
Journal citationVol 9 (Issue 3), pp. 276-297
PublisherEmerald Insight
ISSN1746-5680
Digital Object Identifier (DOI)https://doi.org/10.1108/sbr-01-2013-0010
Web address (URL)https://www.emerald.com/insight/content/doi/10.1108/SBR-01-2013-0010/full/html
Output statusPublished
Publication dates07 Oct 2014
Publication process dates
Deposited07 Jun 2023
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