The legacy of Mad Men: cultural history, intermediality and American television

Book


McNally, K, Forde, T., Marcellus, J and Fairclough, K 2019. The legacy of Mad Men: cultural history, intermediality and American television. Palgrave Macmillan.
AuthorsMcNally, K, Forde, T., Marcellus, J and Fairclough, K
Abstract

For seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history. This edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of Mad Men in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show’s legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which Mad Men has become a cultural marker for reflecting upon contemporary television and politics.

KeywordsAmerican television, cultural history, mad men, representation, power, social change.
ISBN9783030310912
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-030-31091-2
Web address (URL)http://hdl.handle.net/10545/624855
hdl:10545/624855
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Publication dates12 Dec 2019
Publication process dates
Deposited01 Jun 2020, 11:10
Accepted2019
Year2019
PublisherPalgrave Macmillan
ContributorsLondon Metropolitan University, Middle Tennessee State University, University of Derby and University of Salford
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