Afrokology and organisational culture: Why employees are not behaving as predicted

Book chapter


Greeff, E. 2021. Afrokology and organisational culture: Why employees are not behaving as predicted. in: Mano, W and Milton, V. C. (ed.) Routledge Handbook of African Media and Communication Studies Abingdon, Oxfordshire Routledge, Taylor and Francis Group. pp. 68-80
AuthorsGreeff, E.
EditorsMano, W and Milton, V. C.
Abstract

This chapter discusses how Western/Euro-American ideas and ideologies saturate the theories of communication that have long been hailed as the principle ones of the discipline. It focuses on the construct of culture in an organisational setting and outlines the ways in which a colonisation mindset and legacy is evident in the theories for managing organisational culture. The nature of mining and the circumstances under which it was established as a commercial endeavour is fertile ground for discussions that centre around colonisation and its impact on individuals through commerce and economics. The democratisation of South Africa in the mid-1990s saw the introduction of wider language policies, and a change from official bilingualism to multilingualism. The phasing out policies of Fanagalo are in essence very managerialistic, stemming from a very rationalistic Western/Euro-American perspective. These policies prescribed the removal of Fanagalo from all official corporate communication of mining organisations.

KeywordsAfrikological ; Decolonial ; corporate communication
Page range68-80
Year2021
Book titleRoutledge Handbook of African Media and Communication Studies
PublisherRoutledge, Taylor and Francis Group
Place of publicationAbingdon, Oxfordshire
Edition1st
ISBN 9780367689636
Web address (URL)https://www.routledge.com/Routledge-Handbook-of-African-Media-and-Communication-Studies/Mano-Milton/p/book/9780367689636
Output statusPublished
Publication dates
Online29 Aug 2022
Publication process dates
Deposited13 Jul 2023
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