Afrokology and organisational culture: Why employees are not behaving as predicted
Book chapter
Authors | Greeff, E. |
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Editors | Mano, W and Milton, V. C. |
Abstract | This chapter discusses how Western/Euro-American ideas and ideologies saturate the theories of communication that have long been hailed as the principle ones of the discipline. It focuses on the construct of culture in an organisational setting and outlines the ways in which a colonisation mindset and legacy is evident in the theories for managing organisational culture. The nature of mining and the circumstances under which it was established as a commercial endeavour is fertile ground for discussions that centre around colonisation and its impact on individuals through commerce and economics. The democratisation of South Africa in the mid-1990s saw the introduction of wider language policies, and a change from official bilingualism to multilingualism. The phasing out policies of Fanagalo are in essence very managerialistic, stemming from a very rationalistic Western/Euro-American perspective. These policies prescribed the removal of Fanagalo from all official corporate communication of mining organisations. |
Keywords | Afrikological ; Decolonial ; corporate communication |
Page range | 68-80 |
Year | 2021 |
Book title | Routledge Handbook of African Media and Communication Studies |
Publisher | Routledge, Taylor and Francis Group |
Place of publication | Abingdon, Oxfordshire |
Edition | 1st |
ISBN | 9780367689636 |
Web address (URL) | https://www.routledge.com/Routledge-Handbook-of-African-Media-and-Communication-Studies/Mano-Milton/p/book/9780367689636 |
Output status | Published |
Publication dates | |
Online | 29 Aug 2022 |
Publication process dates | |
Deposited | 13 Jul 2023 |
https://repository.derby.ac.uk/item/9qw35/afrokology-and-organisational-culture-why-employees-are-not-behaving-as-predicted
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