Elnerine Greeff
| Name | Elnerine Greeff |
|---|---|
| Job title | Senior Lecturer in Marketing |
| Research institute | College of Business, Law and Social Sciences |
| ORCID | https://orcid.org/0000-0001-9926-9672 |
Research outputs
In need of a makeover? Image repair and brand apology: A South African brand reality
Greeff, E. and Verwey, S 2023. In need of a makeover? Image repair and brand apology: A South African brand reality. in: Verwey, S, Benecke, R and Phumo, T (ed.) Strategic Communication: South African perspectives Oxford Oxford University Press (OUP).Engaging employees through employee and employer brand
Greeff, E. 2023. Engaging employees through employee and employer brand. in: Verwey, S., Benecke, R and Phumo, T (ed.) Strategic Communication: South African perspectives Oxford Oxford University Press (OUP).Advancing Mobile Open Learning through DigiBot technology: a case study of using WhatsApp as a scalable learning tool
Greeff, E., Rivers, L. and Wilson, T. 2024. Advancing Mobile Open Learning through DigiBot technology: a case study of using WhatsApp as a scalable learning tool. International Journal of Teaching and Case Studies. 14 (4), pp. 393-412. https://doi.org/10.1504/IJTCS.2024.139187Decolonising Marketing: Five Fundamental Decisions for Customer Engagement
Greeff, E. 2023. Decolonising Marketing: Five Fundamental Decisions for Customer Engagement. European Journal of Marketing. pp. 1-27. https://doi.org/10.1108/EJM-05-2022-0394An integrated social media communication view on content marketing by South African non-profit sectors
Swart, C, Du Plessis, T. C. and Greeff, E. 2021. An integrated social media communication view on content marketing by South African non-profit sectors. SA Journal of Information Management. 23 (1), pp. 1-9. https://doi.org/10.4102/sajim.v23i1.1366Afrokology and organisational culture: Why employees are not behaving as predicted
Greeff, E. 2021. Afrokology and organisational culture: Why employees are not behaving as predicted. in: Mano, W and Milton, V. C. (ed.) Routledge Handbook of African Media and Communication Studies Abingdon, Oxfordshire Routledge, Taylor and Francis Group. pp. 68-80Managing Contestation in Organizational Culture: Lessons Learned from the South African Mining Pidgin Fanagalo
Greeff, E. 2020. Managing Contestation in Organizational Culture: Lessons Learned from the South African Mining Pidgin Fanagalo. International Journal of Knowledge, Culture & Change in Organizations: Annual Review . 20 (1), pp. 1-16. https://doi.org/10.18848/1447-9524/CGP/v20i01/1-16On the move alobe (OMA): a practical tool for case management of uncaccompanied migrant children in southern Africa
Greeff, E. and Chetty, D 2018. On the move alobe (OMA): a practical tool for case management of uncaccompanied migrant children in southern Africa. Save the Children International.The role of communication in managing the safety climate of construction site environments
Greeff, E. 2017. The role of communication in managing the safety climate of construction site environments. Communicatio. 43 (1), pp. 103-121. https://doi.org/10.1080/02500167.2017.1306575Fostering institutional existentialism in the search for legitimacy
Greeff, E., Mgutshini, T, Chetty, D, Matlakala, M and Moeketsi, RHM 2016. Fostering institutional existentialism in the search for legitimacy. 7 th Biennial Conference of the Academy of World Business, Marketing and Management Development. The Academy of World Business, Marketing, and Management Development .National culture and organizational behavior: Why Fanakalo in the South African mining industry is a bone of contention
Greeff, E. 2016. National culture and organizational behavior: Why Fanakalo in the South African mining industry is a bone of contention. 7 th Biennial Conference of the Academy of World Business, Marketing and Management Development. The Academy of World Business, Marketing, and Management Development.The proof is in the pudding: (Re)considering the excellence of activism in the South African mining industry
Greeff, E. 2015. The proof is in the pudding: (Re)considering the excellence of activism in the South African mining industry. Communicatio: South African Journal for Communication Theory and Research. 41 (2), pp. 220-237. https://doi.org/10.1080/02500167.2015.1054852Organizational diversity: making the case for contextual interpretivism
Greeff, E. 2015. Organizational diversity: making the case for contextual interpretivism. Equality, Diversity and Inclusion: an International Journal. 34 (6), pp. 496-509. https://doi.org/10.1108/EDI-02-2014-0010Communicating for survival in the mining and construction industries: Northern conversations and Southern contextualisations
Greeff, E. and Barker. R 2014. Communicating for survival in the mining and construction industries: Northern conversations and Southern contextualisations. Communicatio: South African Journal for Communication Theory and Research. 40 (2), pp. 1-23. https://doi.org/10.1080/02500167.2014.907189539
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