Elnerine Greeff


NameElnerine Greeff
Job titleSenior Lecturer in Marketing
Research instituteCollege of Business, Law and Social Sciences
ORCIDhttps://orcid.org/0000-0001-9926-9672

Research outputs

In need of a makeover? Image repair and brand apology: A South African brand reality

Greeff, E. and Verwey, S 2023. In need of a makeover? Image repair and brand apology: A South African brand reality. in: Verwey, S, Benecke, R and Phumo, T (ed.) Strategic Communication: South African perspectives Oxford Oxford University Press (OUP).

Engaging employees through employee and employer brand

Greeff, E. 2023. Engaging employees through employee and employer brand. in: Verwey, S., Benecke, R and Phumo, T (ed.) Strategic Communication: South African perspectives Oxford Oxford University Press (OUP).

Decolonising Marketing: Five Fundamental Decisions for Customer Engagement

Greeff, E. 2023. Decolonising Marketing: Five Fundamental Decisions for Customer Engagement. European Journal of Marketing. pp. 1-27. https://doi.org/10.1108/EJM-05-2022-0394

An integrated social media communication view on content marketing by South African non-profit sectors

Swart, C, Du Plessis, T. C. and Greeff, E. 2021. An integrated social media communication view on content marketing by South African non-profit sectors. SA Journal of Information Management. 23 (1), pp. 1-9. https://doi.org/10.4102/sajim.v23i1.1366

Afrokology and organisational culture: Why employees are not behaving as predicted

Greeff, E. 2021. Afrokology and organisational culture: Why employees are not behaving as predicted. in: Mano, W and Milton, V. C. (ed.) Routledge Handbook of African Media and Communication Studies Abingdon, Oxfordshire Routledge, Taylor and Francis Group. pp. 68-80

Managing Contestation in Organizational Culture: Lessons Learned from the South African Mining Pidgin Fanagalo

Greeff, E. 2020. Managing Contestation in Organizational Culture: Lessons Learned from the South African Mining Pidgin Fanagalo. International Journal of Knowledge, Culture & Change in Organizations: Annual Review . 20 (1), pp. 1-16. https://doi.org/10.18848/1447-9524/CGP/v20i01/1-16

On the move alobe (OMA): a practical tool for case management of uncaccompanied migrant children in southern Africa

Greeff, E. and Chetty, D 2018. On the move alobe (OMA): a practical tool for case management of uncaccompanied migrant children in southern Africa. Save the Children International.

The role of communication in managing the safety climate of construction site environments

Greeff, E. 2017. The role of communication in managing the safety climate of construction site environments. Communicatio. 43 (1), pp. 103-121. https://doi.org/10.1080/02500167.2017.1306575

Fostering institutional existentialism in the search for legitimacy

Greeff, E., Mgutshini, T, Chetty, D, Matlakala, M and Moeketsi, RHM 2016. Fostering institutional existentialism in the search for legitimacy. 7 th Biennial Conference of the Academy of World Business, Marketing and Management Development. The Academy of World Business, Marketing, and Management Development .

National culture and organizational behavior: Why Fanakalo in the South African mining industry is a bone of contention

Greeff, E. 2016. National culture and organizational behavior: Why Fanakalo in the South African mining industry is a bone of contention. 7 th Biennial Conference of the Academy of World Business, Marketing and Management Development. The Academy of World Business, Marketing, and Management Development.

The proof is in the pudding: (Re)considering the excellence of activism in the South African mining industry

Greeff, E. 2015. The proof is in the pudding: (Re)considering the excellence of activism in the South African mining industry. Communicatio: South African Journal for Communication Theory and Research. 41 (2), pp. 220-237. https://doi.org/10.1080/02500167.2015.1054852

Organizational diversity: making the case for contextual interpretivism

Greeff, E. 2015. Organizational diversity: making the case for contextual interpretivism. Equality, Diversity and Inclusion: an International Journal. 34 (6), pp. 496-509. https://doi.org/10.1108/EDI-02-2014-0010

Communicating for survival in the mining and construction industries: Northern conversations and Southern contextualisations

Greeff, E. and Barker. R 2014. Communicating for survival in the mining and construction industries: Northern conversations and Southern contextualisations. Communicatio: South African Journal for Communication Theory and Research. 40 (2), pp. 1-23. https://doi.org/10.1080/02500167.2014.907189
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