Blue, Rather Than Red Light Can Nudge Employees to Choose Delayed But Larger Wage Payment

Journal article


Geng, X., Zhang, K., Ma, J., Yang, H. and Chen, Z. 2023. Blue, Rather Than Red Light Can Nudge Employees to Choose Delayed But Larger Wage Payment. Environment and Behavior. 54 (9-10), pp. 1227-1250. https://doi.org/10.1177/00139165231153160
AuthorsGeng, X., Zhang, K., Ma, J., Yang, H. and Chen, Z.
Abstract

Most businesses have been severely affected during the ongoing Coronavirus Disease 2019 (COVID-19) pandemic, as they lack sufficient cash reserves for turnaround in this devastated business environment. This study presents a nudge-based approach for encouraging employees to choose delayed
but larger wage payment. Through two laboratory experiments and one field experiment, we found that blue light more likely promotes individuals choosing the farsighted intertemporal option (i.e., delayed but larger payment) than red light. We further investigated why blue light can promote
such a farsighted decision and found that the intradimensional difference comparison—that is, comparing the difference between the two options in the time dimension (Δtime A,B) and the difference in the payoff dimension (Δpayoff A,B)—mediates the effect of blue (vs. red) light on intertemporal choice. The current study demonstrates the effectiveness of light color and provides a solution to nudge people to make farsighted choices.

Keywordsbehavior change; blue light; intertemporal choice; nudge; red light
Year2023
JournalEnvironment and Behavior
Journal citation54 (9-10), pp. 1227-1250
PublisherSAGE Journals
ISSN1552-390X
Digital Object Identifier (DOI)https://doi.org/10.1177/00139165231153160
Web address (URL)https://journals.sagepub.com/doi/full/10.1177/00139165231153160
Accepted author manuscript
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File Access Level
Open
Output statusPublished
Publication dates
Online09 Feb 2023
Publication process dates
AcceptedDec 2022
Deposited01 Mar 2023
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