The theory of planned behaviour in the context of cultural heritage tourism.

Journal article


Alonso, Abel Duarte, Sakellarios, Nikolaos and Pritchard, Mike 2015. The theory of planned behaviour in the context of cultural heritage tourism. Journal of Heritage Tourism. https://doi.org/10.1080/1743873X.2015.1044992
AuthorsAlonso, Abel Duarte, Sakellarios, Nikolaos and Pritchard, Mike
Abstract

An emerging body of literature addresses multiple aspects of cultural heritage tourism in multiple environments worldwide. This study seeks to contribute to current knowledge, studying visitors to a heritage building in the UK through the lens of the theory of planned behaviour (TPB). A questionnaire based on the various predictors associated with the TPB was designed to gather participants' motivations to visit the heritage building, including visitation to sightsee, attend events, and experience gastronomy at the building's restaurant. The findings confirm the validity and impact of attitude towards the behaviour, subjective norms, and perceived behavioural control on behavioural intention, in this case, to become involved in heritage building visitation. In addition, it was noticed that respondents' level of agreement suggests their preparedness to invest in terms of travel, time, and financially spending when visiting heritage buildings. Implications of the findings will be discussed and future research avenues suggested.

KeywordsHeritage; Tourism; Culture
Year2015
JournalJournal of Heritage Tourism
PublisherTaylor & Francis
ISSN1743873X
17476631
Digital Object Identifier (DOI)https://doi.org/10.1080/1743873X.2015.1044992
Web address (URL)http://hdl.handle.net/10545/622312
http://creativecommons.org/licenses/by-nc-nd/4.0/
hdl:10545/622312
Publication dates03 Jun 2015
Publication process dates
Deposited14 Mar 2018, 16:07
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Archived with thanks to Journal of Heritage Tourism

ContributorsEdith Cowan University and University of Derby
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