The theory of planned behaviour in the context of cultural heritage tourism.
Journal article
Authors | Alonso, Abel Duarte, Sakellarios, Nikolaos and Pritchard, Mike |
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Abstract | An emerging body of literature addresses multiple aspects of cultural heritage tourism in multiple environments worldwide. This study seeks to contribute to current knowledge, studying visitors to a heritage building in the UK through the lens of the theory of planned behaviour (TPB). A questionnaire based on the various predictors associated with the TPB was designed to gather participants' motivations to visit the heritage building, including visitation to sightsee, attend events, and experience gastronomy at the building's restaurant. The findings confirm the validity and impact of attitude towards the behaviour, subjective norms, and perceived behavioural control on behavioural intention, in this case, to become involved in heritage building visitation. In addition, it was noticed that respondents' level of agreement suggests their preparedness to invest in terms of travel, time, and financially spending when visiting heritage buildings. Implications of the findings will be discussed and future research avenues suggested. |
Keywords | Heritage; Tourism; Culture |
Year | 2015 |
Journal | Journal of Heritage Tourism |
Publisher | Taylor & Francis |
ISSN | 1743873X |
17476631 | |
Digital Object Identifier (DOI) | https://doi.org/10.1080/1743873X.2015.1044992 |
Web address (URL) | http://hdl.handle.net/10545/622312 |
http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
hdl:10545/622312 | |
Publication dates | 03 Jun 2015 |
Publication process dates | |
Deposited | 14 Mar 2018, 16:07 |
Rights | Archived with thanks to Journal of Heritage Tourism |
Contributors | Edith Cowan University and University of Derby |
File | File Access Level Open |
File | File Access Level Open |
https://repository.derby.ac.uk/item/930xw/the-theory-of-planned-behaviour-in-the-context-of-cultural-heritage-tourism
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