Corporate social responsibility in a burgeoning industry: a stakeholder analysis.

Journal article


Alonso, Abel Duarte, Sakellarios, Nikolaos, Alexander, Nevil and O’Brien, Seamus 2018. Corporate social responsibility in a burgeoning industry: a stakeholder analysis. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-04-2017-0024
AuthorsAlonso, Abel Duarte, Sakellarios, Nikolaos, Alexander, Nevil and O’Brien, Seamus
Abstract

Purpose The purpose of this paper is to investigate the extent and significance of involvement of craft brewery operators in their community through the lens of the stakeholder theory (ST). In addition, differences between forms of involvement and demographic characteristics of operators and breweries are examined. Design/methodology/approach As many as 218 operators of predominantly micro-craft breweries across the USA participated in an online questionnaire designed to gather their perceptions. Findings While paying taxes was participants’ main perceived form of contribution, providing an artisan-made product, the significance of the craft brewery as a community “hub”, and that of increasing the number of leisure alternatives also emerged. A further 52.8 per cent of participants indicated contributing US$100,000 or more to the community annually. Statistically significant differences were revealed, for instance, based on craft breweries’ production volume, and the level of financial contribution. Various associations between operators’ perceived contributions and the ST theses were established in regard to cooperative interests (descriptive), stakeholder management (instrumental), and moral principles (normative). Originality/value First, by examining corporate social responsibility (CSR) in the craft brewing industry and among predominantly smaller firms, the study addresses two under-researched areas. Second, a refinement of the ST in the context of the craft brewing industry is proposed, highlighting the links between ST-based theses and the findings. Third, the study contributes to three different types of literature: micro and small business, craft brewing entrepreneurship, and CSR.

Purpose
The purpose of this paper is to investigate the extent and significance of involvement of craft brewery operators in their community through the lens of the stakeholder theory (ST). In addition, differences between forms of involvement and demographic characteristics of operators and breweries are examined.

Design/methodology/approach
As many as 218 operators of predominantly micro-craft breweries across the USA participated in an online questionnaire designed to gather their perceptions.

Findings
While paying taxes was participants’ main perceived form of contribution, providing an artisan-made product, the significance of the craft brewery as a community “hub”, and that of increasing the number of leisure alternatives also emerged. A further 52.8 per cent of participants indicated contributing US$100,000 or more to the community annually. Statistically significant differences were revealed, for instance, based on craft breweries’ production volume, and the level of financial contribution. Various associations between operators’ perceived contributions and the ST theses were established in regard to cooperative interests (descriptive), stakeholder management (instrumental), and moral principles (normative).

Originality/value
First, by examining corporate social responsibility (CSR) in the craft brewing industry and among predominantly smaller firms, the study addresses two under-researched areas. Second, a refinement of the ST in the context of the craft brewing industry is proposed, highlighting the links between ST-based theses and the findings. Third, the study contributes to three different types of literature: micro and small business, craft brewing entrepreneurship, and CSR.

KeywordsUnited States of America; Corporate social responsibility
Year2018
JournalJournal of Strategy and Management
PublisherEmerald
ISSN1755425X
Digital Object Identifier (DOI)https://doi.org/10.1108/JSMA-04-2017-0024
Web address (URL)http://hdl.handle.net/10545/622309
http://creativecommons.org/licenses/by-nc-nd/4.0/
hdl:10545/622309
Publication dates19 Feb 2018
Publication process dates
Deposited14 Mar 2018, 15:53
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Archived with thanks to Journal of Strategy and Management

ContributorsEdith Cowan University, Liverpool John Moores University, University of Derby, School of Business and Law, Edith Cowan University, Joondalup, Australia, University of Derby, Buxton, UK, School of Business and Law, Edith Cowan University, Joondalup, Australia and Liverpool Business School, Liverpool John Moores University, Liverpool, UK
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