The potential for craft brewing tourism development in the United States: a stakeholder view.

Journal article


Alonso, Abel Duarte and Sakellarios, Nikolaos 2016. The potential for craft brewing tourism development in the United States: a stakeholder view. Tourism Recreation Research. https://doi.org/10.1080/02508281.2016.1209284
AuthorsAlonso, Abel Duarte and Sakellarios, Nikolaos
Abstract

The craft brewing industry is experiencing growth worldwide; however, research on this industry has been scant in various domains, including research exploring the relationships between craft breweries and tourism. This study contributes to extant academic literature, investigating the perceived potential and challenges of craft brewing tourism (CBT) among 221 micro/small United States craft brewing operators. The study adopts stakeholder theory (ST) as the theoretical framework. Overall, participants perceived the potential of CBT in their region/state. Pubs/bars selling locally crafted beer, packaged tours, beer–food pairings, tours, and trails were predominantly identified forms of CBT development, while limited logistics and lack of time were main perceived challenges. Various statistically significant differences were identified, particularly based on the level of production and age of the brewery. However, overall, most tests yielded similar levels of agreement. Alignments were revealed between the findings and ST’s theses, namely, descriptive, instrumental, normative, and managerial.

KeywordsCraft breweries; Microbreweries; Small operators; Beer
Year2016
JournalTourism Recreation Research
PublisherTaylor & Francis
ISSN02508281
23200308
Digital Object Identifier (DOI)https://doi.org/10.1080/02508281.2016.1209284
Web address (URL)http://hdl.handle.net/10545/622308
hdl:10545/622308
Publication dates22 Jul 2016
Publication process dates
Deposited13 Mar 2018, 16:57
Accepted01 Jul 2016
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Archived with thanks to Tourism Recreation Research

ContributorsLiverpool John Moores University, Edith Cowan University, University of Derby, Liverpool Business School, Liverpool John Moores University, Liverpool, UK and School of Business, University of Derby, Derbyshire, UK
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