The marketing of gambling on the Internet
Journal article
Brindley, Clare 1999. The marketing of gambling on the Internet. Internet Research. https://doi.org/10.1108/10662249910286798
| Authors | Brindley, Clare |
|---|---|
| Abstract | It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling. |
| Keywords | Internet; New technology; Gambling; Marketing |
| Year | 1999 |
| Journal | Internet Research |
| Publisher | Emerald Group Publishing Limited |
| ISSN | 10662243 |
| Digital Object Identifier (DOI) | https://doi.org/10.1108/10662249910286798 |
| Web address (URL) | http://hdl.handle.net/10545/621319 |
| hdl:10545/621319 | |
| Publication dates | 1999 |
| Publication process dates | |
| Deposited | 31 Jan 2017, 16:55 |
| Contributors | Nottingham Trent University |
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