The marketing of gambling on the Internet

Journal article


Brindley, Clare 1999. The marketing of gambling on the Internet. Internet Research. https://doi.org/10.1108/10662249910286798
AuthorsBrindley, Clare
Abstract

It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.

KeywordsInternet; New technology; Gambling; Marketing
Year1999
JournalInternet Research
PublisherEmerald Group Publishing Limited
ISSN10662243
Digital Object Identifier (DOI)https://doi.org/10.1108/10662249910286798
Web address (URL)http://hdl.handle.net/10545/621319
hdl:10545/621319
Publication dates1999
Publication process dates
Deposited31 Jan 2017, 16:55
ContributorsNottingham Trent University
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