Marketing career transitions: women marketers embedded in the profession?

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Foster, Carley, Brindley, Clare and Wheatley, Dan 2014. Marketing career transitions: women marketers embedded in the profession? British Academy of Management.
AuthorsFoster, Carley, Brindley, Clare and Wheatley, Dan
Abstract

This qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women?s reasons for moving from corporate marketing careers to self-employment in marketing and discovers that their career anchor is their embeddedness in the marketing profession which remains a constant throughout their career. This suggests that marketing talent is being lost to the corporate environment but not necessarily to the profession. It also suggests that the profession needs to acknowledge these career transitions when offering support to those practicing marketing.

KeywordsWomen; Career development; CPD; Marketing
Year2014
PublisherBritish Academy of Management
Web address (URL)http://irep.ntu.ac.uk/id/eprint/4918
hdl:10545/621336
Publication dates2014
Publication process dates
Deposited31 Jan 2017, 16:56
ContributorsNottingham Trent University
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Armannsdottir, Guja, Brindley, Clare, Foster, Carley and Wheatley, Dan 2014. An exploration of Icelandic marketing entrepreneurs. 2014 Diana International Research Conference. Stockholm, Sweden Jun-14
Skills and knowledge of HR IS project teams: a human capital analysis
Williams, Hazel, Tansley, Carole and Foster, Carley 2008. Skills and knowledge of HR IS project teams: a human capital analysis. Second European Academic Workshop on e-Human Resource Management: e-HRM: Barrier or Trigger for HRM Transformation?. Aix en Provence (Carry le Rouet), France May 31
Comparing approaches to diversity management in the UK and US retail
Foster, Carley 2004. Comparing approaches to diversity management in the UK and US retail. European Retail Digest.
Exploring the relationship between corporate branding, internal branding and employer branding: an empirical study
Punjaisri, K., Cheng, Ranis and Foster, Carley 2010. Exploring the relationship between corporate branding, internal branding and employer branding: an empirical study. Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Conference, Barcelona, Spain, 9-11 April 2010. Barcelona
HRIS project teams skills and knowledge: a human capital analysis
Williams, Hazel, Tansley, Carole and Foster, Carley 2009. HRIS project teams skills and knowledge: a human capital analysis. in: Bondarouk, T (ed.) IGI Global.
Job dissatisfaction among retail employees: a study of three leading UK retailers
Whysall, P., Foster, Carley and Harris, Lynette 2007. Job dissatisfaction among retail employees: a study of three leading UK retailers. 14th EAERCD International Conference, Saarland University, Saarbrücken, Germany, July, 2007. Saarland University, Saarbrücken, Germany
The role of co-creation in corporate branding: the case of a Higher Education Institution
Spry, L., Foster, Carley and Pich, Christopher 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. Academy of Marketing 10th Global Brand Conference, Finland, April, 2015. Finland
Managing diversity in organisations: easy to talk about but difficult to do
Foster, Carley and Harris, Lynette 2003. Managing diversity in organisations: easy to talk about but difficult to do. 11th IERA (International Employment Relations Association) Annual Conference, University of Greenwich, London, July, 2003. University of Greenwich
Women in marketing: a European exploration
Foster, Carley, Brindley, Clare and Wheatley, Dan 2011. Women in marketing: a European exploration. Academy of Marketing Annual Conference, University of Liverpool, Liverpool, July 2011. Liverpool
Talent management: research on practice
Tansley, Carole, Foster, Carley and Harris, Lynette 2007. Talent management: research on practice. CIPD.
Unethical consumer behaviour in an Islamic society - evidence from Libya
Whysall, P., Foster, Carley and Abdelhadi, A. 2013. Unethical consumer behaviour in an Islamic society - evidence from Libya. Challenges to International Marketing Ethics and Corporate Social Responsibility: an Academic Symposium, Notre Dame London Centre, London, 16 April 2013. London
Talent management: understanding the dimensions change agenda
Tansley, Carole, Harris, Lynette, Stewart, K., Turner, Paul, Foster, Carley and Williams, Hazel 2006. Talent management: understanding the dimensions change agenda. CIPD.
Small, flexible and family friendly working in the UK service sector
Harris, Lynette and Foster, Carley 2005. Small, flexible and family friendly working in the UK service sector. The value of HRM? 4th Dutch HRM Network Conference, University of Twente, Netherlands, November, 2005. University of Twente, Netherlands
Managing diversity and equal opportunities - some practical implications
Foster, Carley and Newell, S. 2002. Managing diversity and equal opportunities - some practical implications. Business and Professional Ethics Journal. 21 (2).
Gendered perceptions of sales staff in DIY retailing
Foster, Carley 2004. Gendered perceptions of sales staff in DIY retailing. Academy of Marketing, University of Gloucestershire, Gloucester, UK, July 2004. University of Gloucestershire