Arabic social and cultural influences on aberrant consumer behaviour: an exploratory study of Libyan marketers
|Abdelhadi, A., Foster, Carley and Whysall, P.
This paper examines the effect of Arabic social and cultural factors on adopting aberrant consumer behaviour (ACB) in Libya. The data was collected by conducting personal interviews with 26 marketers in Libya. The findings indicate that the Arabic social and cultural environment enforces some limitations on ACB control and prevention practices. These limitations have provided an opportunity for some Libyan consumers to engage in ACB. However, this paper goes on to explore some unique alternative ACB controlling and preventative practices used by Libyan marketers which are considered socially acceptable.
|Academy of Marketing Conference 2013, Marketing Relevance
|Web address (URL)
|Publication process dates
|09 Nov 2016, 12:52
|22 Nov 2016, 16:38
|Nottingham Trent University
0views this month
0downloads this month