The role of co-creation in corporate branding: the case of a Higher Education Institution
Conference item
Spry, L., Foster, Carley and Pich, Christopher 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. Academy of Marketing 10th Global Brand Conference, Finland, April, 2015. Finland
Authors | Spry, L., Foster, Carley and Pich, Christopher |
---|---|
Year | 2015 |
Conference | Academy of Marketing 10th Global Brand Conference, Finland, April, 2015 |
Web address (URL) | http://hdl.handle.net/10545/620712 |
http://hdl.handle.net/10545/620954 | |
hdl:10545/620954 | |
Publication dates | 2015 |
Publication process dates | |
Deposited | 09 Nov 2016, 12:52 |
Deposited | 22 Nov 2016, 16:38 |
Contributors | Nottingham Trent University |
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https://repository.derby.ac.uk/item/92938/the-role-of-co-creation-in-corporate-branding-the-case-of-a-higher-education-institution
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