The role of co-creation in corporate branding: the case of a Higher Education Institution

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Spry, L., Foster, Carley and Pich, Christopher 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. Academy of Marketing 10th Global Brand Conference, Finland, April, 2015. Finland
AuthorsSpry, L., Foster, Carley and Pich, Christopher
Year2015
ConferenceAcademy of Marketing 10th Global Brand Conference, Finland, April, 2015
Web address (URL)http://hdl.handle.net/10545/620712
http://hdl.handle.net/10545/620954
hdl:10545/620954
Publication dates2015
Publication process dates
Deposited09 Nov 2016, 12:52
Deposited22 Nov 2016, 16:38
ContributorsNottingham Trent University
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