The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.
Conference Presentation
Foster, Carley, Brindley, Clare, Oxborrow, Lynn and Armannsdottir, Guja 2017. The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.
| Authors | Foster, Carley, Brindley, Clare, Oxborrow, Lynn and Armannsdottir, Guja |
|---|---|
| Type | Conference Presentation |
| Abstract | Pop-ups are regarded as temporary retail space providing an experiential experience to customers, a solution to filling empty retail units and a way for SME retailers to market test products and services. Studies exploring the pop-up phenomenon have focused upon the vale co-creation between the customer and pop-up owner. However, this paper argues that the inter-organisational relationships the pop-up has with other supply-side stakeholders can also be a source of value co-creation for the pop-up. The paper argues that inter-organisational interactions are a source of value creation helping to improve the managerial capabilities and business model of the pop-up. This in turn improves the final offering to the end consumer. The study draws upon interview data collected from landlords, local authorities, shopping centres, community representatives and pop-owners across 6 sites in the UK, Iceland and the Netherlands. |
| Keywords | Pop-up retail; Value co-creation; Qualitative; Stakeholders |
| Year | 2017 |
| Journal | EAERCD Conference, Dublin |
| Web address (URL) | http://hdl.handle.net/10545/621760 |
| hdl:10545/621760 | |
| File | File Access Level Open |
| Publication dates | 05 Jul 2017 |
| Publication process dates | |
| Deposited | 20 Jul 2017, 10:06 |
| Contributors | University of Derby and Nottingham Trent University |
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