Does software piracy always represent consumer misbehaviour?

This study aims to explore whether or not software piracy is perceived as consumer misbehaviour in Libya. Both qualitative and quantitative methods have been used; data were collected by interviewing 10 marketers and through a questionnaire surveying 219 Libyan consumers. The study found that almost all of the software in the Libyan market is copied in ways that would be considered illegal in Western societies but the marketers interviewed did not consider this as misbehaviour. Instead, some of them were actively encouraging consumers to adopt this pattern of behaviour. Also, nearly half (49.4%) of the sample had positive attitudes toward software piracy and 43% had an intention to conduct this behaviour. Furthermore, only 34% of consumers thought that software piracy is illegal, despite laws existing that protect intellectual property rights.