Maximising women's potential in the UK's retail sector

Purpose – A defining characteristic of the UK retail sector is the high number of women it employs but there remains an enduring under-representation of women in its management positions. The majority of women in the industry work part-time and this paper explores the factors that impact upon the career progression. Approach – One thousand questionnaires were completed by store staff in three leading retailers supported by interviews with store staff and SME retailers in the UK’s East Midlands region. Findings – The study revealed continuing barriers to career progression for women working part-time in retailing. Despite family friendly employment policies becoming an increasingly important feature of modern work organisations, career progression was informed by a traditional concept of a career based on full-time working. Research Limitations - the study was limited to one sector, there is a need for further studies into women’s career progression in other sectors reliant on female employment. Practical implications - the findings have implications for promotion policies, training and development provision and line management practices if retailers are to maximise the potential of the women they employ. Originality/Value – The findings, based on both quantitative and qualitative data, suggest that retailing is an industry where a significant number of women are working below their potential despite organisational policies supportive of diversity and equality of opportunity.

Purpose – A defining characteristic of the UK retail sector is the high number of women it employs but there remains an enduring under-representation of women in its management positions. The majority of women in the industry work part-time and this paper explores the factors that impact upon the career progression. Approach – One thousand questionnaires were completed by store staff in three leading retailers supported by interviews with store staff and SME retailers in the UK’s East Midlands region. Findings – The study revealed continuing barriers to career progression for women working part-time in retailing. Despite family friendly employment policies becoming an increasingly important feature of modern work organisations, career progression was informed by a traditional concept of a career based on full-time working. Research Limitations - the study was limited to one sector, there is a need for further studies into women’s career progression in other sectors reliant on female employment. Practical implications - the findings have implications for promotion policies, training and development provision and line management practices if retailers are to maximise the potential of the women they employ. Originality/Value – The findings, based on both quantitative and qualitative data, suggest that retailing is an industry where a significant number of women are working below their potential despite organisational policies supportive of diversity and equality of opportunity.