It's marketing... but not as we know it: a qualitative study of marketing in SMEs
Conference item
Cheng, Ranis, Resnick, Sheilagh, Brindley, Clare and Foster, Carley 2010. It's marketing... but not as we know it: a qualitative study of marketing in SMEs. British Academy of Management Conference (BAM 2010), University of Sheffield, Sheffield, 14-16 September 2010. Sheffield
Authors | Cheng, Ranis, Resnick, Sheilagh, Brindley, Clare and Foster, Carley |
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Year | 2010 |
Conference | British Academy of Management Conference (BAM 2010), University of Sheffield, Sheffield, 14-16 September 2010 |
Web address (URL) | http://hdl.handle.net/10545/620985 |
hdl:10545/620985 | |
Publication dates | 2010 |
Publication process dates | |
Deposited | 09 Nov 2016, 12:52 |
Deposited | 22 Nov 2016, 16:38 |
Contributors | Nottingham Trent University |
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https://repository.derby.ac.uk/item/9520q/it-s-marketing-but-not-as-we-know-it-a-qualitative-study-of-marketing-in-smes
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