A retailer's perspective of customer loyalty
Conference item
Keegan, J. and Brindley, Clare 2011. A retailer's perspective of customer loyalty. Academy of Marketing.
| Authors | Keegan, J. and Brindley, Clare |
|---|---|
| Keywords | Retail; Marketing; Customer-relationships |
| Year | 2011 |
| Publisher | Academy of Marketing |
| Web address (URL) | http://hdl.handle.net/10545/621305 |
| hdl:10545/621305 | |
| Publication dates | 2011 |
| Publication process dates | |
| Deposited | 31 Jan 2017, 16:55 |
| Contributors | Nottingham Trent University |
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