Sport tourists’ preferred event attributes and motives: a case of Sepak Takraw, Malaysia

Journal article


Zarei, Azadeh and Ramkissoon, Haywantee 2020. Sport tourists’ preferred event attributes and motives: a case of Sepak Takraw, Malaysia. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348020913091
AuthorsZarei, Azadeh and Ramkissoon, Haywantee
Abstract

This study investigates differences in motives, event attributes, and information sources, which influenced sport tourists’ decision and attendance at the Sepak Takraw event in Malaysia. Data were collected from 224 domestic sports tourists and 92 foreign sports tourists. Findings show that domestic and foreign sports tourists significantly differed in their motives and preferred event attributes. Domestic sports tourists indicate using mass communication items in their decision making to attend the event. Social networking was the most important information source for foreign sports tourists. Practical implications for local sports tourism marketers within small-scale sports events in Malaysia are discussed.

KeywordsSports tourists; Events Attributes; Motives
Year2020
JournalJournal of Hospitality & Tourism Research
PublisherSage
ISSN1096-3480
1557-7554
Digital Object Identifier (DOI)https://doi.org/10.1177/1096348020913091
Web address (URL)http://hdl.handle.net/10545/624777
hdl:10545/624777
Publication dates29 Apr 2020
Publication process dates
Deposited04 May 2020, 09:57
Accepted2019
ContributorsUniversity of Derby, UK, UiT, The Artic University of Norway, Monash University, Australia and University of Johannesburg, South Africa
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