Sport tourists’ preferred event attributes and motives: a case of Sepak Takraw, Malaysia
Journal article
Zarei, Azadeh and Ramkissoon, Haywantee 2020. Sport tourists’ preferred event attributes and motives: a case of Sepak Takraw, Malaysia. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348020913091
| Authors | Zarei, Azadeh and Ramkissoon, Haywantee |
|---|---|
| Abstract | This study investigates differences in motives, event attributes, and information sources, which influenced sport tourists’ decision and attendance at the Sepak Takraw event in Malaysia. Data were collected from 224 domestic sports tourists and 92 foreign sports tourists. Findings show that domestic and foreign sports tourists significantly differed in their motives and preferred event attributes. Domestic sports tourists indicate using mass communication items in their decision making to attend the event. Social networking was the most important information source for foreign sports tourists. Practical implications for local sports tourism marketers within small-scale sports events in Malaysia are discussed. |
| Keywords | Sports tourists; Events Attributes; Motives |
| Year | 2020 |
| Journal | Journal of Hospitality & Tourism Research |
| Publisher | Sage |
| ISSN | 1096-3480 |
| 1557-7554 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1177/1096348020913091 |
| Web address (URL) | http://hdl.handle.net/10545/624777 |
| hdl:10545/624777 | |
| Publication dates | 29 Apr 2020 |
| Publication process dates | |
| Deposited | 04 May 2020, 09:57 |
| Accepted | 2019 |
| Contributors | University of Derby, UK, UiT, The Artic University of Norway, Monash University, Australia and University of Johannesburg, South Africa |
| File | File Access Level Open |
| File | File Access Level Open |
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