Consequences of local culinary memorable experience: Evidence from TikTok influencers
Journal article
Shoukat, M.H., Selem, K.M., Elgammal, I, Ramkissoon, H. and Amponsah, M. 2023. Consequences of local culinary memorable experience: Evidence from TikTok influencers. Acta Psychologica. 238, pp. 1-13. https://doi.org/10.1016/j.actpsy.2023.103962
| Authors | Shoukat, M.H., Selem, K.M., Elgammal, I, Ramkissoon, H. and Amponsah, M. |
|---|---|
| Abstract | Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention. A questionnaire was used to collect data from 513 TikTok influencers (individuals who frequently post videos on TikTok and have a large number of followers). A purposive sampling technique is used to collect data from TikTok influencers who create videos about food tourism in Pakistan. SmartPLS 4.4 was used with PLS-SEM. The empirical results suggest a positive and significant linkage of culinary memorable experience factors with MLX. The focal effects of MLX and TIE on revisit intention are significantly positive. Our findings further revealed that MLX partially mediated the linkage of culinary memorable experience factors with revisit intention, while TIE strengthened the positive relationship between MLX and revisit intention. The study's findings influence travel agents, local food providers, and marketing specialists who develop marketing strategies for local food tourism and online trip purchasing. |
| Keywords | Travel influencer endorsement ; Tik Tok ; local food experiences |
| Year | 2023 |
| Journal | Acta Psychologica |
| Journal citation | 238, pp. 1-13 |
| Publisher | Elsevier |
| ISSN | 0001-6918 |
| Digital Object Identifier (DOI) | https://doi.org/10.1016/j.actpsy.2023.103962 |
| Web address (URL) | https://www.sciencedirect.com/science/article/pii/S0001691823001385 |
| Output status | Published |
| Publication dates | |
| Online | 23 Jun 2023 |
| Publication process dates | |
| Accepted | 14 Jun 2023 |
| Deposited | 26 Jul 2023 |
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