Innovation, wine tourism, and sustainable winegrowing in cool climate regions: a longitudinal international comparative analysis
Book chapter
Baird, Tim, Hall, Michael, Castka, Pavel and Ramkissoon, Haywantee 2022. Innovation, wine tourism, and sustainable winegrowing in cool climate regions: a longitudinal international comparative analysis. in: Edward Elgar.
| Authors | Baird, Tim, Hall, Michael, Castka, Pavel and Ramkissoon, Haywantee |
|---|---|
| Abstract | Wine tourism is “visitation to vineyards, wineries, wine festivals, and wine shows for which grape wine tasting and/or experiencing the attributes of a grape wine region are the prime motivating factors for visitors” (Hall, 1996, p.1), and this is integral to winegrowers’ business strategies. Although not all wine producers have specific cellar door facilities for tourists, nearly all are available to visit by appointment. Wine tourism directly contributes to winegrowing in a number of ways, including sales, consumer education and research, product testing and customer relations. These aspects of wine tourism have been recognised as a potentially significant source of innovation for winegrowers (Baird and Hall, 2016; Booyens, 2020), as well as being important for broader regional development (Grimstead, 2011; Hall and Williams, 2019). Even wineries with minimal daily involvement in tourism benefit from the place brand benefits that tourism marketing and promotion can bring. This is particularly true of highly competitive international markets, while winegrowing and the availability of wine to drink and winery visits is clearly integral to wine tourism (Hall, 2018). |
| Keywords | Innovation; Wine Tourism; Sustainable Winegrowing |
| Year | 2022 |
| Publisher | Edward Elgar |
| ISBN | 9781800372733 |
| Web address (URL) | http://hdl.handle.net/10545/626313 |
| hdl:10545/626313 | |
| https://www.elgaronline.com/view/book/9781800372740/book-part-9781800372740-18.xml | |
| File | File Access Level Open |
| Publication dates | Aug 2022 |
| Publication process dates | |
| Deposited | 04 Mar 2022, 14:51 |
| Accepted | Sep 2021 |
| Contributors | University of Derby |
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