Augmented reality application for visitor experiences in nature based tourism
Book chapter
Azizul, Hassan and Ramkissoon, Haywantee 2021. Augmented reality application for visitor experiences in nature based tourism. in: CABI.
| Authors | Azizul, Hassan and Ramkissoon, Haywantee |
|---|---|
| Abstract | There is evidence that the application of Augmented Reality (AR) supports posi-tive visitor experience. As an innovative technology, AR superimposes computer gen-erated imagery on the real world view and continues to attract the attention of re-searchers and practitioners. It is yet underexplored in the nature tourism context, call-ing for more research in the field. The aim of this chapter is to outline the impacts of AR in nature-based tourism. We use the Sundarbans in Bangladesh as a case to il-lustrate the application of AR in a nature-based setting. Data and information were generated both from the relevant literature and in-depth interviews. The respondents were general visitors, tourism service providers and government officials. Respond-ents were selected by purposive sampling and the interviews were audio-recorded and then self-transcribed. A number of tourism service providers were assertive in capitalising the existing lacks in the Sundarbans in terms of business development. The government officials appeared having concerns about diverse issues but were positive in the application of an innovative technology. This study concludes that the application of AR can possibly generate competitive advantages in a nature-based tourism context. AR is proposed as a tool to assist with sustainability initiatives to pro-tect the Sundarban’s resources and provide optimum visitor satisfaction. |
| Keywords | Nature Tourism; Augmented Reality; Visitor Experience; The Sundarbans |
| Year | 2021 |
| Publisher | CABI |
| ISBN | 9781789245714 |
| Web address (URL) | http://hdl.handle.net/10545/625274 |
| hdl:10545/625274 | |
| File | File Access Level Open |
| Publication dates | Mar 2021 |
| Publication process dates | |
| Deposited | 23 Oct 2020, 10:52 |
| Accepted | 30 Jun 2020 |
| Contributors | University of Derby, UiT, The Arctic University of Norway and University of Johannesburg, South Africa |
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