Major events programming in a city: Comparing three approaches to portfolio design.

Journal article


Antchak, Vladimir and Pernecky, Tomas 2017. Major events programming in a city: Comparing three approaches to portfolio design. Event Management. https://doi.org/10.3727/152599517X15053272359013
AuthorsAntchak, Vladimir and Pernecky, Tomas
Abstract

Event portfolio design is increasingly important from both academic and industry perspectives. The purpose of this article is to discuss and conceptualize the strategic process of event portfolio planning and development in different urban contexts in New Zealand. A qualitative multiple case study was conducted in three cities: Auckland, Wellington, and Dunedin. Primary data were collected by interviewing city event planners from city councils and relevant council controlled organizations. Secondary data were obtained by the analysis of the relevant documents, including city event policies and strategies, annual reports, statements, and activity plans. Thematic analysis revealed the existence of distinctive portfolio approaches in the studied cases, which can be compared and differentiated by applying the following parameters: Formality, Intentionality, Directionality, and Rhythmicity. Together, these parameters represent a "built-in equalizer" that can be used to balance the opposing values of diverse approaches and adjust them within current city objectives. The article provides a rich and broad context, which enables an understanding of the strategic nature of event portfolios and their implementation within a wider city development agenda.

KeywordsEvent management; Event policy; Event tourism; New Zealand
Year2017
JournalEvent Management
PublisherCognizant Communication Corporation
ISSN15259951
Digital Object Identifier (DOI)https://doi.org/10.3727/152599517X15053272359013
Web address (URL)http://hdl.handle.net/10545/621976
hdl:10545/621976
Publication dates08 Nov 2017
Publication process dates
Deposited27 Nov 2017, 09:16
AcceptedAug 2017
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ContributorsUniversity of Derby and Auckland University of Technology
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