Understanding the core elements of event portfolio strategy: lessons from Auckland and Dunedin

Journal article


Antchak, Vladimir, Michael, Luck and Tomas, Pernecky 2021. Understanding the core elements of event portfolio strategy: lessons from Auckland and Dunedin. International Journal of Contemporary Hospitality Management. 33 (7), pp. 1-18. https://doi.org/10.1108/IJCHM-09-2020-1022
AuthorsAntchak, Vladimir, Michael, Luck and Tomas, Pernecky
Abstract

An event portfolio is a vital part of economic and socio-cultural processes designed around the use of public events in cities and destinations around the world. The purpose of this paper is to suggest a new research framework for comparative studies of diverse event portfolio strategies.

The discussion in this paper is based on a review of the literature and content analysis of event strategies from two New Zealand cities: Auckland and Dunedin.

The paper suggests an empirically tested framework for exploring event portfolios. It entails such dimensions as the event portfolio strategy, event portfolio focus, portfolio objectives and evaluation tools and event portfolio configuration.

This exploratory research provides a comparative analysis of diverse portfolio contexts and offers insights on developing sustainable event strategies while considering diverse local contexts. Core conditions and processes shaping event portfolio design and management are evaluated and strategic factors articulated.

KeywordsEvent Portfolio; Major events; Event policy
Year2021
JournalInternational Journal of Contemporary Hospitality Management
Journal citation33 (7), pp. 1-18
PublisherEmerald
ISSN0959-6119
Digital Object Identifier (DOI)https://doi.org/10.1108/IJCHM-09-2020-1022
Web address (URL)https://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-1022/full/html
hdl:10545/625831
Output statusPublished
Publication dates17 May 2021
Publication process dates
Deposited18 Jun 2021, 14:57
Accepted10 Mar 2021
ContributorsUniversity of Derby and Auckland University of Technology, Auckland, New Zealand
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https://repository.derby.ac.uk/item/94w00/understanding-the-core-elements-of-event-portfolio-strategy-lessons-from-auckland-and-dunedin

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