Portfolio of major events in Auckland: characteristics, perspectives and issues

Journal article


Antchak, Vladimir 2017. Portfolio of major events in Auckland: characteristics, perspectives and issues. Journal of Policy Research in Tourism, Leisure and Events. https://doi.org/10.1080/19407963.2017.1312421
AuthorsAntchak, Vladimir
Abstract

Although event portfolios have become an integrated part of destination development, a lack of empirical research into the nature of portfolio design exists. A case study was conducted in Auckland, New Zealand, to explore the nature of the applied portfolio strategy in the city. The findings indicate that Auckland employs an outcomes-driven approach which is characterised by the orientation on economic outcomes, an ‘agnostic’ attitude to the compositional structure of the portfolio, an intensive bidding campaign and leveraging strategies. The current city’s reputation awards, successful event bids and positive economic indicators justify this approach. The identified issues, including a supply-led nature of the event portfolio and its predominantly quantitative measures of success, call for a revalidation of the approach. The results of the study contribute to the ongoing discourse about the value of event portfolios and their sustainable design in different urban destinations.

KeywordsEvent policy; Major events; Event portfolio; Destination marketing; Destination management; Event tourism; Tourism
Year2017
JournalJournal of Policy Research in Tourism, Leisure and Events
PublisherTaylor & Francis
ISSN19407963
19407971
Digital Object Identifier (DOI)https://doi.org/10.1080/19407963.2017.1312421
Web address (URL)http://hdl.handle.net/10545/621562
hdl:10545/621562
Publication dates11 Apr 2017
Publication process dates
Deposited25 Apr 2017, 14:14
Accepted12 Mar 2017
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Archived with thanks to Journal of Policy Research in Tourism, Leisure and Events

ContributorsUniversity of Derby
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