Event portfolio management: theory and methods for event management and tourism

Book


Antchak, Vladimir, Ziakas, Vassilios and Getz, Donald 2019. Event portfolio management: theory and methods for event management and tourism. Goodfellow.
AuthorsAntchak, Vladimir, Ziakas, Vassilios and Getz, Donald
Abstract

Event Portfolio Management' explores the phenomenon of the event portfolio as a policy tool for cities and destinations. Divided into two parts – ‘Theory’ and ‘Practice’ – the book critically analyses and summarises key underpinnings behind portfolio theory development and identifies key trends and issues in the event portfolio approach. It examines the processes of event portfolio development and management, leveraging, stakeholder networking and collaboration, portfolio design, risk assessment and evaluation. With a wide geographical reach, the book introduces the results of empirical research from different international case studies, including Auckland, Wellington and Dunedin in New Zealand, Canberra and Melbourne in Australia, and Manchester and Edinburgh in the UK.

Keywordsevent portfolio, destination development, major events, event policy, leveraging
ISBN9781911396918
Web address (URL)http://hdl.handle.net/10545/624187
hdl:10545/624187
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File Access Level
Open
Publication dates05 Sep 2019
Publication process dates
Deposited07 Oct 2019, 11:12
Accepted05 Jul 2019
Year2019
PublisherGoodfellow
ContributorsUniversity of Derby, Plymouth Marjon University and University of Calgary
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https://repository.derby.ac.uk/item/93qx0/event-portfolio-management-theory-and-methods-for-event-management-and-tourism

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