The fundamentals of event design
Book
Antchak, Vladimir and Ramsbottom, Olivia 2019. The fundamentals of event design. Routledge.
| Authors | Antchak, Vladimir and Ramsbottom, Olivia |
|---|---|
| Abstract | The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli, and co-creative participation. structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, Imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. |
| Keywords | event design, storytelling, atmospherics, experience |
| ISBN | 9780815350927 |
| Web address (URL) | http://hdl.handle.net/10545/624190 |
| hdl:10545/624190 | |
| File | File Access Level Open |
| Publication dates | 20 Dec 2019 |
| Publication process dates | |
| Deposited | 07 Oct 2019, 12:48 |
| Accepted | 2019 |
| Year | 2019 |
| Publisher | Routledge |
| Contributors | University of Derby |
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