The fundamentals of event design

Book


Antchak, Vladimir and Ramsbottom, Olivia 2019. The fundamentals of event design. Routledge.
AuthorsAntchak, Vladimir and Ramsbottom, Olivia
Abstract

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli, and co-creative participation. structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, Imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving.

Keywordsevent design, storytelling, atmospherics, experience
ISBN9780815350927
Web address (URL)http://hdl.handle.net/10545/624190
hdl:10545/624190
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File Access Level
Open
Publication dates20 Dec 2019
Publication process dates
Deposited07 Oct 2019, 12:48
Accepted2019
Year2019
PublisherRoutledge
ContributorsUniversity of Derby
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https://repository.derby.ac.uk/item/940v4/the-fundamentals-of-event-design

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