'Value for money' and the restaurant experience: a case study of supply and demand stakeholders.

Journal article


Alonso, Abel Duarte, Sakellarios, Nikolaos, Jones, Chris, Cseh, Leonard and Cooper, Sandra J. 2016. 'Value for money' and the restaurant experience: a case study of supply and demand stakeholders. International Journal of Leisure and Tourism Marketing. 5 (1). https://doi.org/10.1504/IJLTM.2016.077129
AuthorsAlonso, Abel Duarte, Sakellarios, Nikolaos, Jones, Chris, Cseh, Leonard and Cooper, Sandra J.
Abstract

Using the case of a training restaurant open to paying guests, this study compares the perceptions of two groups of stakeholders with regard to different factors of the dining experience. The first group represents the supply side and is composed of 73 students involved in the preparation and delivery of menu dishes, while the demand side consists of 222 guests of the training restaurant. Both groups' level of agreement was similar when they identified gaps regarding the restaurant's performance in terms of décor, design, lighting and background music. The groups, however, differed in their perceptions of other elements, most notably regarding the selection of beverages, and the entertainment aspect of the dining experience (e.g., deboning fish in front of guests), with students clearly in lesser agreement. Overall, the study's findings demonstrate that involving different groups of stakeholders to evaluate the restaurant's performance could potentially enhance the dining experience.

KeywordsFood and drink; Case study; Restaurants
Year2016
JournalInternational Journal of Leisure and Tourism Marketing
Journal citation5 (1)
PublisherInderscience Publishers
ISSN1757-5567
Digital Object Identifier (DOI)https://doi.org/10.1504/IJLTM.2016.077129
Web address (URL)http://www.inderscience.com/link.php?id=77129
hdl:10545/622313
Output statusPublished
Publication dates18 Jun 2016
Publication process dates
Deposited14 Mar 2018, 16:11
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Archived with thanks to International Journal of Leisure and Tourism Marketing

ContributorsEdith Cowan University and University of Derby
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