Exposure to tobacco, alcohol and ‘Junk food’ content in reality TV programmes broadcast in the UK between August 2019 - 2020.

Journal article


Barker, A., Bal, J., Ruff, L. and Murray,R. 2022. Exposure to tobacco, alcohol and ‘Junk food’ content in reality TV programmes broadcast in the UK between August 2019 - 2020. Journal of Public Health. pp. 1-8. https://doi.org/10.1093/pubmed/fdac046
AuthorsBarker, A., Bal, J., Ruff, L. and Murray,R.
Abstract

Exposure to alcohol, tobacco, and foods high in fat sugar or salt (HFSS) content in media is a risk factor for smoking, alcohol use, and HFSS consumption in young people. We report an analysis of tobacco, alcohol, and HFSS content in a sample of reality TV programmes broadcast on TV and video-on-demand (VOD) services throughout a one-year period. We used 1-minute interval coding to quantify content in all episodes of 20 different reality TV programmes between August 2019 – August 2020 and estimated population exposure to a sample of these programmes using viewing data and UK population estimates. We coded 13,244 intervals from 264 episodes. Tobacco content appeared in 227 intervals (2%) across 43 episodes (2%), alcohol in 5167 intervals (39%) across 258 episodes (98%), and HFSS in 1752 intervals (13%) across 234 episodes (88%). A sample of 15 series delivered approximately 157.4 million tobacco, 3.5 billion alcohol, and 1.9 billion HFSS gross impressions to the UK population, including 24 thousand, 12.6 million and 21.4 million, to children respectively. Tobacco, alcohol and HFSS content is common in reality TV programmes. These programmes deliver exposure to tobacco, alcohol, and HFSS imagery, representing a potential driver of tobacco use, alcohol use, and HFSS consumption in young people.

Keywordsalcohol ; food and nutrition ; smoking ; tobacco
Year2022
JournalJournal of Public Health
Journal citationpp. 1-8
PublisherOxford University Press (OUP)
ISSN1741-3850
Digital Object Identifier (DOI)https://doi.org/10.1093/pubmed/fdac046
Web address (URL)https://academic.oup.com/jpubhealth/advance-article/doi/10.1093/pubmed/fdac046/6580637?login=false
FunderCancer Research UK
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online05 May 2022
Publication process dates
Accepted2022
Deposited24 Jun 2022
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