Response to Houghton’s letter: ‘Minimizing assessments of alcohol advertising in the Six Nations Rugby Championship’.
Journal article
Barker, A., Bal, J. and Murray, R.L. 2021. Response to Houghton’s letter: ‘Minimizing assessments of alcohol advertising in the Six Nations Rugby Championship’. Alcohol and Alcoholism. 56 (5). https://doi.org/10.1093/alcalc/agab053
| Authors | Barker, A., Bal, J. and Murray, R.L. |
|---|---|
| Abstract | We thank Dr Houghton for his insightful letter (Houghton, 2021) regarding our study of 'Guinness related marketing in the 2019 Guinness Six Nations' (Barker et al., 2021). Although we have acknowledged many of his points as limitations in our manuscript, we welcome the opportunity to provide further information. We accept that our study likely underestimates the amount of, and exposure to, Guinness advertising during this competition on a number of grounds. Firstly, as pointed out, our content analysis conservatively recorded all occurrences of the whole word 'Guinness'. This was to ensure that our study could not be critiqued for recording a branded occurrence where we could not categorically. |
| Keywords | Guinness ; Marketing ; Six Nations |
| Year | 2021 |
| Journal | Alcohol and Alcoholism |
| Journal citation | 56 (5) |
| Publisher | Oxford University Press (OUP) |
| ISSN | 1464-3502 |
| Digital Object Identifier (DOI) | https://doi.org/10.1093/alcalc/agab053 |
| Web address (URL) | https://academic.oup.com/alcalc/article-abstract/56/5/623/6337886?login=false#.YQlJU5oO9HU.twitter |
| Output status | Published |
| Publication dates | |
| Online | 03 Aug 2021 |
| Publication process dates | |
| Accepted | 14 Jul 2021 |
| Deposited | 24 Jun 2022 |
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