Alcohol audio-visual content in Formula 1 television broadcasting
Journal article
Barker, A., Britton, J., Grant-Braham, B. and Murray, R.L. 2018. Alcohol audio-visual content in Formula 1 television broadcasting. BMC Public Health. 18, p. 1155. https://doi.org/10.1186/s12889-018-6068-3
| Authors | Barker, A., Britton, J., Grant-Braham, B. and Murray, R.L. |
|---|---|
| Abstract | Exposure to audio-visual alcohol content in media is associated with subsequent alcohol use among young people. In 2016 Heineken launched its global Formula One (F1) partnership and had a significant brand presence at a number of 2017 F1 race events. We have measured the extent to which Heineken and other alcohol content appears in a sample of the first 6 races broadcast in the UK during the 2017 F1 Championship. We used 1-min interval coding to quantify alcohol content in all broadcast footage, including advertisement breaks. Alcohol content occurred in all of the races shown and in 41% of all advertisement breaks in the programming. The most prominent content was alcohol branding, occurring in 39% of race footage intervals. Alcohol branding consisted mostly of billboard advertisements or branding on the side of cars or racing suits with Heineken and Johnnie Walker being most prominent. Alcohol branding was shown in race footage from countries where alcohol promotion is prohibited. All of the race footage was broadcast on Channel 4 on a Sunday, with start times ranging from 12:35 to 18:45. |
| Keywords | Audio-visual; Alcohol branding ; UK television ; F1 races |
| Year | 2018 |
| Journal | BMC Public Health |
| Journal citation | 18, p. 1155 |
| Publisher | BMC (Springer Nature) |
| ISSN | 1471-2458 |
| Digital Object Identifier (DOI) | https://doi.org/10.1186/s12889-018-6068-3 |
| Web address (URL) | https://link.springer.com/article/10.1186/s12889-018-6068-3 |
| Publisher's version | License File Access Level Open |
| Output status | Published |
| Publication dates | |
| Online | 03 Oct 2018 |
| Publication process dates | |
| Accepted | 24 Sep 2018 |
| Deposited | 24 Jun 2022 |
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