A content analysis of alcohol imagery in season 2 of The Kardashians

Journal article


Barker, A., Scott, C. and Sharpe, E. 2023. A content analysis of alcohol imagery in season 2 of The Kardashians. Journal of Public Health. pp. 1-4. https://doi.org/10.1007/s10389-024-02198-y
AuthorsBarker, A., Scott, C. and Sharpe, E.
Abstract

Aims: The aim of the current study was to quantify the amount of alcohol content and branding in season 2 of the reality TV show 'The Kardashians'. Methods: Content analysis of alcohol content in all 10 episodes of season 2 of 'The Kardashians' were viewed, and alcohol content measured using 1-min interval coding. The presence of alcohol in the following 4 categories was noted: (1) Actual use, (2) Implied use, (3) Other Alcohol Reference, and (4) Brand Appearance. Results: Alcohol content was seen across all 10 episodes. Actual alcohol use (wine/champagne/cocktails) was seen in 6 episodes across 13 intervals. Implied, alcohol use was seen in all 10 episodes across 74 intervals. Alcohol branding was seen in 6 episodes, across 23 intervals. The Tequila brand 818, owned by Kendall Jenner, was seen 65 times across 17 intervals. Conclusions: The current study shows that alcohol content was highly prevalent in season 2 of The Kardashians. This programme was popular on the Disney+ streaming platform and likely resulted in widespread population exposure to alcohol content and branding, particularly to a brand owned by Kendall Jenner. Current rules and regulations are not sufficient to protect against exposure to this potentially harmful content. Potential abstract for rapid communication (max 60 words) This study aimed to explore the amount of alcohol content in season 2 of the reality TV show 'The Kardashians' using 1-minute interval coding. Alcohol content was prevalent across all 10 episodes and occurred in 21% of intervals, branding was particularly prominent. Current regulations are not sufficient to protect against this potentially harmful content.

KeywordsAlcohol; Marketing; Media; alcohol content; The Kardashians
Year2023
JournalJournal of Public Health
Journal citationpp. 1-4
PublisherJournal of Public Health
ISSN1613-2238
Digital Object Identifier (DOI)https://doi.org/10.1007/s10389-024-02198-y
Web address (URL)https://link.springer.com/article/10.1007/s10389-024-02198-y
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Open
Output statusPublished
Publication dates
Online01 Feb 2024
Publication process dates
Accepted17 Jan 2024
Deposited05 Feb 2024
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