A content analysis of alcohol content in UK television

Journal article


Barker, A., Whittamore, K., Britton, J., Murray, R.L. and Cranwell, J. 2018. A content analysis of alcohol content in UK television. Journal of public Health. 41 (3), pp. 462-469. https://doi.org/10.1093/pubmed/fdy142
AuthorsBarker, A., Whittamore, K., Britton, J., Murray, R.L. and Cranwell, J.
Abstract

Exposure to audio-visual alcohol content in media is associated with subsequent alcohol use in young people, but the extent of exposure contained in UK free-to-air prime-time television has not been explored since 2010. We report an analysis of alcohol content in a sample of UK free-to-air prime-time television broadcasts in 2015 and compare this with a similar analysis from 2010. Content analysis of all programmes and advertisement/trailer breaks broadcast on the five national UK free-to-air channels in the UK between 6 and 10 pm during three separate weeks in September, October and November 2015. Alcohol content occurred in over 50% of all programmes broadcast and almost 50% of all advert/trailer periods between programmes. The majority of alcohol content occurred before the 9 pm watershed. Branding occurred in 3% of coded intervals and involved 122 brands, though three brands (Heineken, Corona and Fosters) accounted for almost half of all brand appearances. Audio-visual alcohol content, including branding, is prevalent in UK television, and is therefore a potential driver of alcohol use in young people. These findings are virtually unchanged from our earlier analysis of programme content from 2010.

Keywordsalcohol ; content analysis ; public health
Year2018
JournalJournal of public Health
Journal citation41 (3), pp. 462-469
PublisherOxford University Press (OUP)
ISSN1741-3850
Digital Object Identifier (DOI)https://doi.org/10.1093/pubmed/fdy142
Web address (URL)https://academic.oup.com/jpubhealth/article/41/3/462/5078451?login=true
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online25 Oct 2018
Publication process dates
Accepted2018
Deposited24 Jun 2022
Permalink -

https://repository.derby.ac.uk/item/973xx/a-content-analysis-of-alcohol-content-in-uk-television

Download files


Publisher's version
fdy142.pdf
License: CC BY 4.0
File access level: Open

  • 35
    total views
  • 9
    total downloads
  • 0
    views this month
  • 1
    downloads this month

Export as

Related outputs

A content analysis of tobacco content in season 1 of ‘And Just Like That’
Alexander B. Barker, Jaspreet Bal, Rachael L. Murray and Barker, A. 2023. A content analysis of tobacco content in season 1 of ‘And Just Like That’. Journal of Public Health. pp. 1-4. https://doi.org/10.1007/s10389-023-01975-5
A content analysis of alcohol imagery in season 2 of The Kardashians
Barker, A., Scott, C. and Sharpe, E. 2023. A content analysis of alcohol imagery in season 2 of The Kardashians. Journal of Public Health. pp. 1-4. https://doi.org/10.1007/s10389-024-02198-y
Have yourself a ‘merry’ little Christmas: Alcohol adverts and alcohol content within adverts in the run up to Christmas
Barker, A., Thorley, R. and Murray, R.L. 2023. Have yourself a ‘merry’ little Christmas: Alcohol adverts and alcohol content within adverts in the run up to Christmas. Public health in Practice. 6, pp. 1-2. https://doi.org/10.1016/j.puhip.2023.100390
The 1975: Is tobacco promotion through music making a comeback?
Barker, A. 2023. The 1975: Is tobacco promotion through music making a comeback? BMJ Tobacco Control. 32, pp. 271-274. https://doi.org/10.1136/tc-2023-058068
Response to Ofcom Letter (1) – 15/07/2022 & Response to Ofcom Letter (2) – 27/02/2023
Barker, A. and Murray, R.L. 2023. Response to Ofcom Letter (1) – 15/07/2022 & Response to Ofcom Letter (2) – 27/02/2023. Journal of Public Health. pp. 1-3. https://doi.org/10.1093/pubmed/fdad019
The effect of alcohol marketing on people with, or at risk of, an alcohol problem: A rapid literature review
Murray, R.L., Leonardi-Bee, J., Barker, A., Brown, O. and Langley, T. 2022. The effect of alcohol marketing on people with, or at risk of, an alcohol problem: A rapid literature review. Glasgow, Scotland Alcohol Focus Scotland.
REALISING OUR RIGHTS: How to protect people from alcohol marketing
Barker, A. 2022. REALISING OUR RIGHTS: How to protect people from alcohol marketing . Glasgow, Scotland Alcohol Focus Scotland.
The high frequency of alcohol advertising during televised English Premier League football games shown in Ethiopia
Tamire, M., Barker, A., Getachew, S., Murray, R.L., Amedala, R., Britton, J., Deressa, W. and Fogarty, A. 2022. The high frequency of alcohol advertising during televised English Premier League football games shown in Ethiopia. Harm Reduction. 19 (11), pp. 1-7. https://doi.org/10.1186/s12954-022-00591-y
Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health
Allayed, K., Murray, R.L., Britton, J. and Barker, A. 2022. Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health. BMC Public Health. 22 (908), pp. 1-11. https://doi.org/10.1186/s12889-022-13233-6
Impact of Smoking and Vaping in Films on Smoking and Vaping Uptake in Adolescents: Systematic Review and Meta-Analysis
Hassanein, Z., Barker, A., Murray, R., Britton, J., Agrawal, S. and Leonardi-Bee, J. 2022. Impact of Smoking and Vaping in Films on Smoking and Vaping Uptake in Adolescents: Systematic Review and Meta-Analysis. Health Education & Behavior. https://doi.org/10.1177/10901981221086944
Exposure to tobacco, alcohol and ‘Junk food’ content in reality TV programmes broadcast in the UK between August 2019 - 2020.
Barker, A., Bal, J., Ruff, L. and Murray,R. 2022. Exposure to tobacco, alcohol and ‘Junk food’ content in reality TV programmes broadcast in the UK between August 2019 - 2020. Journal of Public Health. pp. 1-8. https://doi.org/10.1093/pubmed/fdac046
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report
Barker, A. 2022. Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report. Geneva World Health Organization.
A content analysis of ‘junk food’ content in children’s TV programmes: a comparison of UK broadcast TV and video-on-demand services
Alexander B Barker, Megan Parkin, Shreesh Sinha, Emma Wilson, Rachael L Murray and Barker, A. 2022. A content analysis of ‘junk food’ content in children’s TV programmes: a comparison of UK broadcast TV and video-on-demand services. Journal of Public Health. pp. 1-8. https://doi.org/10.1093/pubmed/fdac067
Content analysis of Netflix and Amazon Prime Instant Video original films in the UK for alcohol, tobacco and junk food imagery
Alfayad, K., Murray, R.L., Britton, J. and Barker, A. 2021. Content analysis of Netflix and Amazon Prime Instant Video original films in the UK for alcohol, tobacco and junk food imagery. Journal of Public Health. pp. 1-8. https://doi.org/10.1093/pubmed/fdab022
Smoking and health 2021: A coming of age for tobacco control?
Barker, A. 2021. Smoking and health 2021: A coming of age for tobacco control? London Royal College of Physicians.
A content analysis and population exposure estimate of Guinness branded alcohol marketing during the 2019 Guinness Six Nations
Barker, A., Bal, J. and Murray, R.L. 2021. A content analysis and population exposure estimate of Guinness branded alcohol marketing during the 2019 Guinness Six Nations. Alcohol and Alcoholism. 56 (5), pp. 617-620. https://doi.org/10.1093/alcalc/agab039
Response to Houghton’s letter: ‘Minimizing assessments of alcohol advertising in the Six Nations Rugby Championship’.
Barker, A., Bal, J. and Murray, R.L. 2021. Response to Houghton’s letter: ‘Minimizing assessments of alcohol advertising in the Six Nations Rugby Championship’. Alcohol and Alcoholism. 56 (5). https://doi.org/10.1093/alcalc/agab053
Quantifying alcohol audio-visual content in UK broadcasts of the 2018 Formula 1 Championship: a content analysis and population exposure.
Barker, A., Opazo Breton, M., Thomson, E., Britton, J., Grant-Braham, B and Murray, R.L 2020. Quantifying alcohol audio-visual content in UK broadcasts of the 2018 Formula 1 Championship: a content analysis and population exposure. BMJ Open. 10 (8), pp. 1-8. https://doi.org/10.1136/bmjopen-2020-037035
Tobacco and tobacco branding in films most popular in the UK from 2009 to 2017
Barker, A., Cranwell, J., Fitzpatrick, I., Whittamore, K., Allayed, K., Hardy, A., Murray, R.L and Britton, J. 2020. Tobacco and tobacco branding in films most popular in the UK from 2009 to 2017. Thorax. 75, pp. 1103-1108. https://doi.org/10.1136/thoraxjnl-2020-214743
Tobacco and alcohol content in soap operas broadcast on UK television: a content analysis and population exposure
Alexander B Barker, John Britton, Emily Thomson, Rachael L Murray and Barker, A. 2020. Tobacco and alcohol content in soap operas broadcast on UK television: a content analysis and population exposure. Journal of Public Health. 43 (3), pp. 595-603. https://doi.org/10.1093/pubmed/fdaa091
Quantifying tobacco and alcohol imagery in Netflix and Amazon Prime instant video original programming accessed from the UK: a content analysis.
Barker, A., Smith, J., Hunter, A., Britton, J. and Murray, R. 2019. Quantifying tobacco and alcohol imagery in Netflix and Amazon Prime instant video original programming accessed from the UK: a content analysis. BMJ Open. 9, pp. 1-5. https://doi.org/10.1136/bmjopen-2018-025807
Experience of identity change in people who reported a diagnosis of multiple sclerosis
Barker, A., Smale, K., Hunt, N., Lincoln, N.B. and das Nair, R 2019. Experience of identity change in people who reported a diagnosis of multiple sclerosis. International Journal of MS Care. 21 (5), pp. 235-242. https://doi.org/10.7224/1537-2073.2018-069
Exposure to ‘smokescreen’ marketing during the 2018 Formula 1 Championship.
Barker, A., Opazo Breton, M., Murray, R.L, Grant-Braham, B and Britton, J. 2019. Exposure to ‘smokescreen’ marketing during the 2018 Formula 1 Championship. Tobacco Control. 28, pp. e154-e155. https://doi.org/10.1136/tobaccocontrol-2019-055025
Corrigendum: A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes
Alexander B Barker, John Britton, Emily Thomson, Abby Hunter, Magdalena Opazo Breton, Rachael L Murray and Barker, A. 2019. Corrigendum: A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes. Journal of Public Health. 42 (3), pp. 561-569. https://doi.org/10.1093/pubmed/fdz088
Alcohol audio-visual content in Formula 1 television broadcasting
Barker, A., Britton, J., Grant-Braham, B. and Murray, R.L. 2018. Alcohol audio-visual content in Formula 1 television broadcasting. BMC Public Health. 18, p. 1155. https://doi.org/10.1186/s12889-018-6068-3
Social Identity in People with Multiple Sclerosis: An Examination of Family Identity and Mood
Barker, A., Lincoln, N.B., Hunt, N. and das Nair, R. 2018. Social Identity in People with Multiple Sclerosis: An Examination of Family Identity and Mood. International journal of MS Care. 20 (2), pp. 85-91. https://doi.org/10.7224/1537-2073.2016-074
A systematic review and meta-analysis assessing the effectiveness of alternative listening devices to conventional hearing aids in adults with hearing loss.
Maidment, D., Barker, A., Xia, J. and Ferguson, M. 2018. A systematic review and meta-analysis assessing the effectiveness of alternative listening devices to conventional hearing aids in adults with hearing loss. International Journal of Audiology. 57 (10), pp. 721-729. https://doi.org/10.1080/14992027.2018.1493546
Population exposure to smoking and tobacco branding in the UK reality show ‘Love Island’
Alexander B Barker, Magdalena Opazo Breton, Joanne Cranwell, John Britton, Rachael L Murray and Barker, A. 2018. Population exposure to smoking and tobacco branding in the UK reality show ‘Love Island’. Tobacco Control. 27 (6), pp. 709-711. https://doi.org/10.1136/tobaccocontrol-2017-054125
Content analysis of tobacco content in UK television
Barker, A., Whittamore, K., Britton, J. and Cranwell, J. 2018. Content analysis of tobacco content in UK television. Tobacco Control . 28 (4), pp. 1-5. https://doi.org/10.1136/tobaccocontrol-2018-054427
Coping together with hearing loss: a qualitative meta-synthesis of the psychosocial experiences of people with hearing loss and their communication partners
Barker, A., Leighton, P. and Ferguson, M. 2017. Coping together with hearing loss: a qualitative meta-synthesis of the psychosocial experiences of people with hearing loss and their communication partners. International Journal of Audiology. 56 (5), pp. 297-305. https://doi.org/10.1080/14992027.2017.1286695
Social identity in people with multiple sclerosis: a social identity approach to the role of the family in identity reconstruction
Barker, A. 2016. Social identity in people with multiple sclerosis: a social identity approach to the role of the family in identity reconstruction. PhD Thesis
Recovery is no laughing matter - or is it?
Barker, A. 2016. Recovery is no laughing matter - or is it? Mental Health and Social Inclusion. 20 (3), pp. 167-173. https://doi.org/10.1108/mhsi-02-2016-0006
Effectiveness of alternative listening devices to conventional hearing aids for adults with hearing loss: a systematic review protocol
Maidment, D., Barker, A., Xia, J. and Ferguson, M. 2016. Effectiveness of alternative listening devices to conventional hearing aids for adults with hearing loss: a systematic review protocol. BMJ Open. 6, pp. 1-6. https://doi.org/10.1136/bmjopen-2016-011683
Comparing individual and group intervention for psychological adjustment in people with multiple sclerosis: a feasibility randomised controlled trial
das Nair, R., Kontou, E., Smale, K., Barker, A. and Lincoln, N.B. 2016. Comparing individual and group intervention for psychological adjustment in people with multiple sclerosis: a feasibility randomised controlled trial. Clinical Rehabilitation. 30 (12), pp. 1156-1164. https://doi.org/10.1177/0269215515616446
Changes to identity following a diagnosis of multiple sclerosis: A narrative analysis
Barker, A. 2014. Changes to identity following a diagnosis of multiple sclerosis: A narrative analysis. PsyPag 2014. Kent 09 - 11 Sep 2014 https://doi.org/10.6084/m9.figshare.3173035.v1
Social identity in people with multiple sclerosis: A meta-synthesis of qualitative research
Barker, A. 2014. Social identity in people with multiple sclerosis: A meta-synthesis of qualitative research. Social Care and Neurodisability. 5 (4), pp. 256-267. https://doi.org/10.1108/scn-05-2014-0009