Barriers in forecasting uncertain product demand in the supply chain
|Maroun, E. and Daniel, J.
An exploratory, qualitative approach is adopted within an Australian Electrical manufacture. The study reveals the reason for poor forecast performance is that the forecast is intertwined between cultural, product, technological and communication barriers. The outputs inform supply chain practitioners of the barriers and their inter-dependencies when forecasting uncertain product demand.
|forecasting; product demand; uncertian; supply chain
|Proceedings of the 2022 International Conference of the Production and Operations Management Society (POMS)
|Production and Operations Management Society (POMS)
|Web address (URL)
|Publication process dates
|29 Apr 2022
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