30 days wild: development and evaluation of a large-scale nature engagement campaign to improve well-being
Journal article
Richardson, Miles, Cormack, Adam, McRobert, Lucy and Underhill, Ralph 2016. 30 days wild: development and evaluation of a large-scale nature engagement campaign to improve well-being. PLos ONE. https://doi.org/10.1371/journal.pone.0149777
| Authors | Richardson, Miles, Cormack, Adam, McRobert, Lucy and Underhill, Ralph |
|---|---|
| Abstract | There is a need to increase people’s engagement with and connection to nature, both for human well-being and the conservation of nature itself. In order to suggest ways for people to engage with nature and create a wider social context to normalise nature engagement, The Wildlife Trusts developed a mass engagement campaign, 30 Days Wild. The campaign asked people to engage with nature every day for a month. 12,400 people signed up for 30 Days Wild via an online sign-up with an estimated 18,500 taking part overall, resulting in an estimated 300,000 engagements with nature by participants. Samples of those taking part were found to have sustained increases in happiness, health, connection to nature and pro-nature behaviours. With the improvement in health being predicted by the improvement in happiness, this relationship was mediated by the change in connection to nature. |
| Keywords | Nature connection; Well-being |
| Year | 2016 |
| Journal | PLos ONE |
| ISSN | 1932-6203 |
| Digital Object Identifier (DOI) | https://doi.org/10.1371/journal.pone.0149777 |
| Web address (URL) | http://hdl.handle.net/10545/605688 |
| hdl:10545/605688 | |
| Publication dates | 18 Feb 2016 |
| Publication process dates | |
| Deposited | 18 Apr 2016, 11:43 |
| Accepted | 04 Feb 2016 |
| Rights | Archived with thanks to PLOS ONE |
| Contributors | University of Derby, The Wildlife Trusts and PIRC |
| File | File Access Level Open |
| File | File Access Level Open |
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