The Effect of recommendations from family members and friends and third party endorsement in B2C E-Commerce: The case of Saudi Arabia

Conference paper

Alshehri, H. and Meziane, F. 2014. The Effect of recommendations from family members and friends and third party endorsement in B2C E-Commerce: The case of Saudi Arabia. 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation. Milan, Italy 06 - 07 Nov 2014 IBIMA.
AuthorsAlshehri, H. and Meziane, F.
TypeConference paper
Abstract

It is recognized that recommendations by a family member, friends and endorsement by a third party play an important role in developing trust in E-Commerce. Past studies have shown that this is mostly true for buyers across the world but no similar study was conducted in Saudi Arabia; hence we do not know yet if this has the same effect. Little attention has been paid to testing the effect of online shopping recommendations by family member, friends and third parties. The present study will attempt to answer the question on whether such recommendations and endorsements affect the decision making process on whether to engage in E-Commerce transactions. Quantitative data was gathered from 606 Saudis who live all over Saudi Arabia. 4 factors related to 'recommendation by a family member, friends and endorsement by a third party' are tested. The early results of this study has shown that similar patterns as in other countries are observed in Saudi Arabia and that rrecommendations by family members, friends and third party endorsements will are influencing factors in buying online in Saudi Arabia and they positively support customers to develop their trust on online environment.

KeywordsE-Commerce; Family members and Friends Recommendation; Quantitative Research; Saudi Arabia; Third Party
Year2014
Conference24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation
JournalProceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation
PublisherIBIMA
Web address (URL)http://www.scopus.com/inward/record.url?eid=2-s2.0-84926181380&partnerID=MN8TOARS
Journal citationpp. 396 - 406
ISBN978-098604193-8
Web address (URL) of conference proceedingshttps://ibima.org/conference/24th-ibima-conference/
Output statusPublished
Publication dates2014
Publication process dates
Deposited07 Jun 2023
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