The Effect of recommendations from family members and friends and third party endorsement in B2C E-Commerce: The case of Saudi Arabia
Conference paper
Authors | Alshehri, H. and Meziane, F. |
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Type | Conference paper |
Abstract | It is recognized that recommendations by a family member, friends and endorsement by a third party play an important role in developing trust in E-Commerce. Past studies have shown that this is mostly true for buyers across the world but no similar study was conducted in Saudi Arabia; hence we do not know yet if this has the same effect. Little attention has been paid to testing the effect of online shopping recommendations by family member, friends and third parties. The present study will attempt to answer the question on whether such recommendations and endorsements affect the decision making process on whether to engage in E-Commerce transactions. Quantitative data was gathered from 606 Saudis who live all over Saudi Arabia. 4 factors related to 'recommendation by a family member, friends and endorsement by a third party' are tested. The early results of this study has shown that similar patterns as in other countries are observed in Saudi Arabia and that rrecommendations by family members, friends and third party endorsements will are influencing factors in buying online in Saudi Arabia and they positively support customers to develop their trust on online environment. |
Keywords | E-Commerce; Family members and Friends Recommendation; Quantitative Research; Saudi Arabia; Third Party |
Year | 2014 |
Conference | 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation |
Journal | Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation |
Publisher | IBIMA |
Web address (URL) | http://www.scopus.com/inward/record.url?eid=2-s2.0-84926181380&partnerID=MN8TOARS |
Journal citation | pp. 396 - 406 |
ISBN | 978-098604193-8 |
Web address (URL) of conference proceedings | https://ibima.org/conference/24th-ibima-conference/ |
Output status | Published |
Publication dates | 2014 |
Publication process dates | |
Deposited | 07 Jun 2023 |
https://repository.derby.ac.uk/item/9z1y2/the-effect-of-recommendations-from-family-members-and-friends-and-third-party-endorsement-in-b2c-e-commerce-the-case-of-saudi-arabia
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