The Impact of Social Influence and Third Party Endorsement on Online Shopping in Saudi Arabia

Journal article

Haya Alshehri and Farid Meziane 2015. The Impact of Social Influence and Third Party Endorsement on Online Shopping in Saudi Arabia. Journal of Internet and e-Business Studies. Vol 2015 (2015, Article: 146746). https://doi.org/10.5171/2015.146746
AuthorsHaya Alshehri and Farid Meziane
Abstract

It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studies were conducted in the Middle East and to our knowledge this was the first time to consider family members and friends Recommendation with the context of social influence conducted within Saudi Arabia. The research reported in this paper attempts to investigate whether the findings from previous studies will be similar in Saudi Arabia. Specifically, this study will evaluate the impact of social influence and endorsements on online shopping and whether this plays an important role in increasing online shopping in Saudi Arabia. The results of this study are based on quantitative data collected from a sample of 606 Saudi citizens living in Saudi Arabia. Four factors connected to the impact of social influence and third party endorsements in online shopping are examined. The initial findings of this research confirm that there are similarities with the results of previous studies conducted in other countries. Similarly, the impact of social influence and third party endorsements seems to encourage and support the development of online shopping in Saudi Arabia.

KeywordsE-Commerce; Saudi Arabia; Family members and Friends Recommendation; Third Party; Quantitative Research
Year2015
JournalJournal of Internet and e-Business Studies
Journal citationVol 2015 (2015, Article: 146746)
PublisherIBIMA
Digital Object Identifier (DOI)https://doi.org/10.5171/2015.146746
Web address (URL)https://ibimapublishing.com/articles/JIEBS/2015/146746/
Output statusPublished
Publication dates02 Sep 2015
Publication process dates
Accepted27 Jan 2015
Deposited07 Jun 2023
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