The Impact of Social Influence and Third Party Endorsement on Online Shopping in Saudi Arabia
Journal article
Authors | Haya Alshehri and Farid Meziane |
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Abstract | It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studies were conducted in the Middle East and to our knowledge this was the first time to consider family members and friends Recommendation with the context of social influence conducted within Saudi Arabia. The research reported in this paper attempts to investigate whether the findings from previous studies will be similar in Saudi Arabia. Specifically, this study will evaluate the impact of social influence and endorsements on online shopping and whether this plays an important role in increasing online shopping in Saudi Arabia. The results of this study are based on quantitative data collected from a sample of 606 Saudi citizens living in Saudi Arabia. Four factors connected to the impact of social influence and third party endorsements in online shopping are examined. The initial findings of this research confirm that there are similarities with the results of previous studies conducted in other countries. Similarly, the impact of social influence and third party endorsements seems to encourage and support the development of online shopping in Saudi Arabia. |
Keywords | E-Commerce; Saudi Arabia; Family members and Friends Recommendation; Third Party; Quantitative Research |
Year | 2015 |
Journal | Journal of Internet and e-Business Studies |
Journal citation | Vol 2015 (2015, Article: 146746) |
Publisher | IBIMA |
Digital Object Identifier (DOI) | https://doi.org/10.5171/2015.146746 |
Web address (URL) | https://ibimapublishing.com/articles/JIEBS/2015/146746/ |
Output status | Published |
Publication dates | 02 Sep 2015 |
Publication process dates | |
Accepted | 27 Jan 2015 |
Deposited | 07 Jun 2023 |
https://repository.derby.ac.uk/item/9z1yw/the-impact-of-social-influence-and-third-party-endorsement-on-online-shopping-in-saudi-arabia
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