Identifying stakeholder preferences for communicating impact from medical research: a mixed methods study

Journal article

Pitrolino, K., Samarasinghe, B., Pringle, A. and Viney, I. 2024. Identifying stakeholder preferences for communicating impact from medical research: a mixed methods study. BMC Health Services Research. 24 (1305), pp. 1-14. https://doi.org/10.1186/s12913-024-11664-y
AuthorsPitrolino, K., Samarasinghe, B., Pringle, A. and Viney, I.
Abstract

Background
Documentation of research outcomes using impact case studies (ICS) is increasingly required to demonstrate the wider societal benefits of research. However, there is limited evidence of the best way to communicate research outcomes using ICS, especially when highlighting research impact that is not part of a research assessment programme. This study aims, for the first time, to analyse expectations, and methods of communicating impact from medical research across a varied set of stakeholders relevant to the Medical Research Council (MRC).

Methods
Impact narratives about outcomes and impact from MRC research were evaluated using an online survey and in depth semi-structured interviews. Participants were recruited from internal MRC databases and included early career and senior management academics as well as representatives from industry, healthcare, charities, and the government. Informed consent was gained prior to data collection and the study was approved by the university’s research ethics committee. Qualitative and quantitative analysis determined stakeholder preferences for ICS content, language and presentation as well as capturing themes and perspectives on the concept of research impact.

Results
193 participants responded to the online survey exploring definitions of impact and methods of communicating medical research outcomes. The work uncovered expectations of improved health and wellbeing as well as knowledge generation via publications and citations. In depth interviews with sixteen participants demonstrated preferences for clear, easy to read content that focused on facts and evidence and avoided both academic and hyperbolic language. Emergent themes from this work revealed that ICS need to quickly capture imagination and grab attention, while the views and expectations are quite different to press releases and are audience specific.

Conclusions
The content of ICS often focuses on non-academic impacts; however this work highlighted that evidence of academic impacts were outcomes highly valued by stakeholders relevant to the MRC. This work examined a new typology of ICS attributes, which emphasised that the language and presentation of impact narratives can influence the perception of research outcomes, providing useful information for individuals and organisations using ICS to showcase their research. It also shows that if ICS attempt to communicate challenges and issues around achieving impact from research, they may be more credible and useful to their intended audience.

KeywordsImpact Case Study; Research Outcomes; Medical Research; Communication Medical Research Committee
Year2024
JournalBMC Health Services Research
Journal citation24 (1305), pp. 1-14
PublisherBMC Health Services Research
ISSN1472-6963
Digital Object Identifier (DOI)https://doi.org/10.1186/s12913-024-11664-y
Web address (URL)https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-024-11664-y#citeas
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Open
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Open
Output statusPublished
Publication dates
Online29 Oct 2024
Publication process dates
Accepted26 Sep 2024
Deposited05 Nov 2024
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