Exploring the experience of novelty when viewing creative adverts: An ERP study.
Journal article
Zhou, Shujin, Yin, Yue, Yu, Tingting, Stupple, Edward J. N. and Luo, Junlong 2018. Exploring the experience of novelty when viewing creative adverts: An ERP study. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2018.00471
| Authors | Zhou, Shujin, Yin, Yue, Yu, Tingting, Stupple, Edward J. N. and Luo, Junlong |
|---|---|
| Abstract | The electrophysiological correlates of experiencing novelty in creative advertising were studied in 28 healthy subjects using event-related potentials. Participants viewed images that were difficult to interpret until a description was presented providing either a creative description (CD) featuring an unexpected description of the image based on the original advertisement, or a normal description (ND), which was a literal description of the image (and served as a baseline condition). Participants evaluated the level of creativity of the description. The results showed that the N2 amplitude was higher for CDs than for NDs across middle and right scalp regions between 240 and 270 ms, most likely reflecting conflict detection. Moreover, CDs demonstrated greater N400 than NDs in a time window between 380 and 500 ms, it is argued that this reflects semantic integration. The present study investigates the electrophysiological correlates of experiencing novelty in advertising with ecologically valid stimuli. This substantially extends the findings of earlier laboratory studies with more artificial stimuli. |
| Keywords | Advertising; Creativity; Novelty |
| Year | 2018 |
| Journal | Frontiers in Psychology |
| Publisher | Frontiers |
| ISSN | 16641078 |
| Digital Object Identifier (DOI) | https://doi.org/10.3389/fpsyg.2018.00471 |
| Web address (URL) | http://hdl.handle.net/10545/622596 |
| hdl:10545/622596 | |
| Publication dates | 09 Apr 2018 |
| Publication process dates | |
| Deposited | 13 Apr 2018, 07:58 |
| Rights | Archived with thanks to Frontiers in Psychology |
| Contributors | Shanghai Normal University and University of Derby |
| File | File Access Level Open |
| File | File Access Level Open |
Permalink -
https://repository.derby.ac.uk/item/955v8/exploring-the-experience-of-novelty-when-viewing-creative-adverts-an-erp-study
Download files
80
total views39
total downloads1
views this month18
downloads this month
Export as
Related outputs
A Replication and Development of the Short Cognitive Mediation Beliefs Questionnaire (CMBQ-S)
Turner, M. J., Correa Vione, K., Simonovic, B., Stupple, E., Brooks, M. and Sheffield, D. 2024. A Replication and Development of the Short Cognitive Mediation Beliefs Questionnaire (CMBQ-S). Emotion. pp. 1-11. https://doi.org/https://dx.doi.org/10.1037/emo0001447Examining flight time, cognitive reflection, workload, stress and metacognition on decision making performance for pilots during flight simulation
Mohan, A., Simonovic, B., Correa Vione, K. and Stupple, E. 2024. Examining flight time, cognitive reflection, workload, stress and metacognition on decision making performance for pilots during flight simulation. Ergonomics. pp. 1-13. https://doi.org/10.1080/00140139.2024.2404642Effects of colour-coded compartmentalised syringe trays on anaesthetic drug error detection under cognitive load
Laxton, V., Frances A. Maratos, David W. Hewson, Baird, A., Archer, S. and Stupple, E. 2024. Effects of colour-coded compartmentalised syringe trays on anaesthetic drug error detection under cognitive load. British Journal of Anaesthesia. pp. 1-7. https://doi.org/10.1016/j.bja.2023.12.033Explaining normative–deliberative gaps is essential to dual-process theorizing
Linden J. Ball and Stupple, E. 2023. Explaining normative–deliberative gaps is essential to dual-process theorizing. Behavioral and Brain Sciences. 46. https://doi.org/10.1017/s0140525x22003107It is not what you think it is how you think: a critical thinking intervention enhances argumentation, analytic thinking and metacognitive sensitivity
Simonovic, B., Katia Vione, Edward Stupple and Doherty, A. 2023. It is not what you think it is how you think: a critical thinking intervention enhances argumentation, analytic thinking and metacognitive sensitivity. Thinking Skills and Creativity. 49, pp. 1-32. https://doi.org/10.1016/j.tsc.2023.101362Robust intuition? Exploring the difference in the strength of intuitions from perspective of attentional bias
Wang, Y., Bao, W., Stupple, E. and Junlong Luo 2023. Robust intuition? Exploring the difference in the strength of intuitions from perspective of attentional bias. Thinking & Reasoning. pp. 1-27. https://doi.org/10.1080/13546783.2023.2220972why are surgical never events still occurring: A Delphi study research sample across NHS England operating theatres.
Roberts, N., Wordsworth, S. and Stupple, E. 2023. why are surgical never events still occurring: A Delphi study research sample across NHS England operating theatres. Perioperative care and operating room management. 32, pp. 1-8. https://doi.org/10.1016/j.pcorm.2023.1003275S solutions to promote medication efficiency and safety. Comment on Br J Anaesth 2023; 130: e416–8
Victoria Laxton, Frances A. Maratos, David W. Hewson, Andrew Baird, Edward J.N. Stupple and Maratos, F. 2023. 5S solutions to promote medication efficiency and safety. Comment on Br J Anaesth 2023; 130: e416–8. British Journal of Anaesthesia. 78, pp. 458-478. https://doi.org/10.1016/j.bja.2023.03.004Standardised colour-coded compartmentalised syringe trays improve anaesthetic medication visual search and mitigate cognitive load
Victoria Laxton, Frances A. Maratos, David W. Hewson, Andrew Baird, Edward J.N. Stupple and Stupple, E. 2023. Standardised colour-coded compartmentalised syringe trays improve anaesthetic medication visual search and mitigate cognitive load. British Journal of Anaesthesia. 130 (3), pp. 1-8. https://doi.org/10.1016/j.bja.2022.11.012Editorial: The Marketization of Higher Education: The State of the Union Between the Student as Consumer and the Free Market
Howard, C., Senior, C., Stupple, E.J., Corcoran, A., Igarashi, Y. and Stupple, E. 2022. Editorial: The Marketization of Higher Education: The State of the Union Between the Student as Consumer and the Free Market. Frontiers in Psychology. Vol 13 (Article: 932122). https://doi.org/10.3389/fpsyg.2022.932122Exploring pattern recognition: what is the relationship between the recognition of words, faces and other objects?
Maratos, F., Chu, K., Lipka, S., Parente, F. and Stupple, E. 2022. Exploring pattern recognition: what is the relationship between the recognition of words, faces and other objects? Cognitive Processing. 24, pp. 59-70. https://doi.org/10.1007/s10339-022-01111-3The impact of attitudes beliefs and cognitive reflection on the development of critical thinking skills in online students
Boban Simonovic, Katia Vione, Dean Fido, Edward Stupple, James Martin and Richard Clarke 2022. The impact of attitudes beliefs and cognitive reflection on the development of critical thinking skills in online students. The Online Learning Consortium. https://doi.org/10.31234/osf.io/vt9ksStudent Primacy and the Post Pandemic University
Carl Senior, Howard, C., Edward J. N. Stupple, Rowena Senior and Stupple, E. 2021. Student Primacy and the Post Pandemic University. Frontiers in Education. https://doi.org/10.3389/feduc.2021.712767Negative self-referential emotions and mental health in youth: The importance of self-criticism.
Ashra, H., Barnes, C., Stupple, E. and Maratos, F. 2021. Negative self-referential emotions and mental health in youth: The importance of self-criticism. Current Research In Psychiatry . 1 (4), pp. 63-67.
A systematic review of self-report measures of negative self-referential emotions developed for non-clinical child and adolescent samples
Ashra, Hajra, Barnes, Christopher, Stupple, Edward and Maratos, Frances A. 2021. A systematic review of self-report measures of negative self-referential emotions developed for non-clinical child and adolescent samples. Springer Science and Business Media LLC. https://doi.org/10.1007/s10567-020-00339-9Measuring actions for nature—development and validation of a pro-nature conservation behaviour scale
Barbett, Lea, Stupple, Edward, Sweet, Michael, Schofield, M. and Richardson, Miles 2020. Measuring actions for nature—development and validation of a pro-nature conservation behaviour scale. Sustainability. https://doi.org/10.3390/su12124885Huntington’s Disease Quality of Life Battery for Carers--Short Form
Aimee Aubeeluck, Stupple, E., Malcolm B. Schofield, Alis C. Hughes, Lucienne van der Meer, Bernhard Landwehrmeyer and Aileen K. Ho 2019. Huntington’s Disease Quality of Life Battery for Carers--Short Form. American Psychological Association (APA). https://doi.org/10.1037/t77728-000Motivation to Change Lifestyle for Dementia Risk Reduction Scale--Brief
Deborah Oliveira, Aimee Aubeeluck, Stupple, E., Sarang Kim and Martin Orrell 2019. Motivation to Change Lifestyle for Dementia Risk Reduction Scale--Brief. American Psychological Association (APA). https://doi.org/10.1037/t74509-000The impact of pop-up warning messages of losses on expenditure in a simulated game of roulette: A pilot Study
McGivern, Paul, Hussain, Zaheer, Lipka, Sigrid and Stupple, Edward 2019. The impact of pop-up warning messages of losses on expenditure in a simulated game of roulette: A pilot Study. BMC Public Health. https://doi.org/10.1186/s12889-019-7191-5Mental Models or Probabilistic Reasoning or Both
Natasha Beeson, Edward J. N. Stupple, Malcolm B. Schofield, Paul Staples and Stupple, E. 2019. Mental Models or Probabilistic Reasoning or Both. Psihologijske teme. https://doi.org/10.31820/pt.28.1.2Exploring the reliability and validity of the Huntington’s Disease quality of life battery for carers (HDQoL-C) within a Polish population
Aubeeluck, Aimee, Stupple, Edward, Bartoszek, A, Kocka, K, Ślusarska, B and Stupple, Edward J. N. 2019. Exploring the reliability and validity of the Huntington’s Disease quality of life battery for carers (HDQoL-C) within a Polish population. International Journal of Environmental Research and Public Health. https://doi.org/10.3390/ijerph16132323An international validation of a clinical tool to assess carers’ quality of life in Huntington’s Disease.
Aubeeluck, Aimee, Stupple, Edward J. N., Schofield, M., Hughes, Alis C., van der Meer, Lucienne, Landwehrmeyer, Bernhard and Ho, Aileen K. 2019. An international validation of a clinical tool to assess carers’ quality of life in Huntington’s Disease. Frontiers in Psychology. 10. https://doi.org/10.3389/fpsyg.2019.01658Using eye tracking to explore Facebook use and associations with Facebook addiction, mental well-being, and personality
Hussain, Zaheer, Simonovic, B., Stupple, Edward and Austin, Maggie 2019. Using eye tracking to explore Facebook use and associations with Facebook addiction, mental well-being, and personality. Behavioral Sciences. 9 (2), p. 19. https://doi.org/10.3390/bs9020019Sweating the small stuff: a meta-analysis of skin conductance on the Iowa gambling task
Simonovic, B., Stupple, Edward J. N., Gale, Maggie and Sheffield, David 2019. Sweating the small stuff: a meta-analysis of skin conductance on the Iowa gambling task. Cognitive, Affective, & Behavioral Neuroscience. https://doi.org/10.3758/s13415-019-00744-wFactor and reliability analysis of a brief scale to measure motivation to change lifestyle for dementia risk reduction in the UK: the MOCHAD-10.
Oliveira, Deborah, Aubeeluck, Aimee, Stupple, Ed, Kim, Sarang and Orrell, Martin 2019. Factor and reliability analysis of a brief scale to measure motivation to change lifestyle for dementia risk reduction in the UK: the MOCHAD-10. Health and Quality of Life Outcomes. https://doi.org/10.1186/s12955-019-1143-8Performance Under Stress: An Eye-Tracking Investigation of the Iowa Gambling Task (IGT)
Boban Simonovic, Edward J. N. Stupple, Maggie Gale, David Sheffield and Stupple, E. 2018. Performance Under Stress: An Eye-Tracking Investigation of the Iowa Gambling Task (IGT). Frontiers in Behavioral Neuroscience. https://doi.org/10.3389/fnbeh.2018.00217The Monty Hall problem revisited: Autonomic arousal in an inverted version of the game.
Massad, Eduardo, dos Santos, Paulo Cesar Costa, da Rocha, Armando Freitas and Stupple, Edward J. N. 2018. The Monty Hall problem revisited: Autonomic arousal in an inverted version of the game. PLos ONE. https://doi.org/10.1371/journal.pone.0192542Event-related potentials support a dual process account of the Embedded Chinese Character Task
Stupple, E. 2018. Event-related potentials support a dual process account of the Embedded Chinese Character Task. Neuropsychologia. https://doi.org/10.1016/j.neuropsychologia.2018.10.021Figural effects in a syllogistic evaluation paradigm
Stupple, Edward J. N. and Ball, Linden J. 2007. Figural effects in a syllogistic evaluation paradigm. Experimental Psychology. https://doi.org/10.1027/1618-3169.54.2.120Conflict and Dual Process Theory
Linden J. Ball, Valerie A. Thompson, Edward J. N. Stupple and Stupple, E. 2017. Conflict and Dual Process Theory. in: De Neys, W. (ed.) Dual Process Theory 2.0 Abingdon, Oxfordshire Routledge.Slower is not always better: Response-time evidence clarifies the limited role of miserly information processing in the Cognitive Reflection Test
Stupple, Edward J. N., Pitchford, Melanie, Ball, Linden J., Hunt, Thomas E. and Steel, Richard 2017. Slower is not always better: Response-time evidence clarifies the limited role of miserly information processing in the Cognitive Reflection Test. PLos ONE. https://doi.org/10.1371/journal.pone.0186404Dual Reasoning Processes and the Resolution of Uncertainty: The Case of Belief Bias
Stupple, E. and Ball, L. J. 2016. Dual Reasoning Processes and the Resolution of Uncertainty: The Case of Belief Bias. in: Macchi, L., Bagassi, M. and Viale, R. (ed.) Cognitive Unconscious and Human Rationality Cambridge, Massachusetts MIT Press. pp. 143-166Do student nurses experience Imposter Phenomenon? An international comparison of Final Year Undergraduate Nursing Students readiness for registration
Christensen, Martin, Aubeeluck, Aimee, Fergusson, Diana, Craft, Judy, Knight, Jessica, Wirihana, Lisa and Stupple, Edward J. N. 2016. Do student nurses experience Imposter Phenomenon? An international comparison of Final Year Undergraduate Nursing Students readiness for registration. Journal of Advanced Nursing.. https://doi.org/10.1111/jan.13034Stress and risky decision making: Cognitive reflection, emotional learning or both.
Simonovic, B., Stupple, Edward J. N., Gale, Maggie and Sheffield, David 2016. Stress and risky decision making: Cognitive reflection, emotional learning or both. Journal of Behavioral Decision Making. https://doi.org/10.1002/bdm.1980Academics’ understandings of the authorial academic writer: a qualitative analysis of authorial identity
Cheung, Kevin Yet Fong, Elander, James, Stupple, Edward J. N. and Flay, Mike 2016. Academics’ understandings of the authorial academic writer: a qualitative analysis of authorial identity. Studies in Higher Education. https://doi.org/10.1080/03075079.2016.1264382Do graduate entry nursing student’s experience ‘Imposter Phenomenon’?: An issue for debate
Aubeeluck, Aimee, Stacey, Gemma and Stupple, Edward J. N. 2016. Do graduate entry nursing student’s experience ‘Imposter Phenomenon’?: An issue for debate. Nurse Education in Practice. https://doi.org/10.1016/j.nepr.2016.06.003Development of the critical thinking toolkit (CriTT): A measure of student attitudes and beliefs about critical thinking
Stupple, Edward J. N., Maratos, Frances A., Elander, James, Hunt, Thomas E., Cheung, Kevin Yet Fong and Aubeeluck, Aimee 2016. Development of the critical thinking toolkit (CriTT): A measure of student attitudes and beliefs about critical thinking. Thinking Skills and Creativity. 23, pp. 91-100. https://doi.org/10.1016/j.tsc.2016.11.007Normative benchmarks are useful for studying individual differences in reasoning
Stupple, Edward J. N. and Ball, Linden J. 2011. Normative benchmarks are useful for studying individual differences in reasoning. Behavioral and Brain Sciences. https://doi.org/10.1017/S0140525X11000562Negations in syllogistic reasoning: Evidence for a heuristic–analytic conflict
Stupple, Edward J. N. and Waterhouse, Eleanor F. 2009. Negations in syllogistic reasoning: Evidence for a heuristic–analytic conflict. The Quarterly Journal of Experimental Psychology. https://doi.org/10.1080/17470210902785674The chronometrics of confirmation bias: Evidence for the inhibition of intuitive judgements
Stupple, Edward J. N. and Ball, Linden J. 2011. The chronometrics of confirmation bias: Evidence for the inhibition of intuitive judgements. Behavioral and Brain Sciences. https://doi.org/10.1017/S0140525X10002876Cognitive control in belief-laden reasoning during conclusion processing: An ERP study
Luo, Junlong, Liu, Xin, Stupple, Edward J. N., Zhang, Entao, Xiao, Xiao, Jia, Lei, Yang, Qun, Li, Haijiang and Zhang, Qinglin 2013. Cognitive control in belief-laden reasoning during conclusion processing: An ERP study. International Journal of Psychology. https://doi.org/10.1080/00207594.2012.677539Matching bias in syllogistic reasoning: Evidence for a dual-process account from response times and confidence ratings
Stupple, Edward J. N., Ball, Linden J. and Ellis, Daniel 2013. Matching bias in syllogistic reasoning: Evidence for a dual-process account from response times and confidence ratings. Thinking & Reasoning. https://doi.org/10.1080/13546783.2012.735622Belief–logic conflict resolution in syllogistic reasoning: Inspection-time evidence for a parallel-process model
Stupple, Edward J. N. and Ball, Linden J. 2008. Belief–logic conflict resolution in syllogistic reasoning: Inspection-time evidence for a parallel-process model. Thinking & Reasoning. https://doi.org/10.1080/13546780701739782Development and validation of the student attitudes and beliefs about authorship scale: a psychometrically robust measure of authorial identity
Cheung, Kevin Yet Fong, Stupple, Edward J. N. and Elander, James 2015. Development and validation of the student attitudes and beliefs about authorship scale: a psychometrically robust measure of authorial identity. Studies in Higher Education. https://doi.org/10.1080/03075079.2015.1034673The vulnerability of rules in complex work environments: dynamism and uncertainty pose problems for cognition
Clewley, Richard and Stupple, Edward J. N. 2015. The vulnerability of rules in complex work environments: dynamism and uncertainty pose problems for cognition. Ergonomics. https://doi.org/10.1080/00140139.2014.997804The intersection between Descriptivism and Meliorism in reasoning research: further proposals in support of ‘soft normativism’
Edward J. N. Stupple, Linden J. Ball and Stupple, E. 2014. The intersection between Descriptivism and Meliorism in reasoning research: further proposals in support of ‘soft normativism’. Frontiers in Psychology . https://doi.org/10.3389/fpsyg.2014.01269The neural correlates of belief-bias inhibition: The impact of logic training
Luo, Junlong, Tang, Xiaochen, Zhang, Entao and Stupple, Edward J. N. 2014. The neural correlates of belief-bias inhibition: The impact of logic training. Biological Psychology. https://doi.org/10.1016/j.biopsycho.2014.09.010In search of critical thinking in psychology: an exploration of student and lecturer understandings in higher education
Duro, Elaine, Elander, James, Maratos, Frances A., Stupple, Edward J. N. and Aubeeluck, Aimee 2013. In search of critical thinking in psychology: an exploration of student and lecturer understandings in higher education. Psychology Learning & Teaching. 12 (3). https://doi.org/10.2304/plat.2013.12.3.275Further evidence of reliability and validity of the Huntington’s disease quality of life battery for carers: Italian and French translations
Aubeeluck, Aimee, Dorey, Julie, Squitieri, Ferdinando, Clay, Emilie, Stupple, Edward J. N., De Nicola, Annunziata, Buchanan, Heather, Martino, Tiziana and Toumi, Mondher 2012. Further evidence of reliability and validity of the Huntington’s disease quality of life battery for carers: Italian and French translations. Quality of Life Research. https://doi.org/10.1007/s11136-012-0227-2